On, Patagonia, Puma, Salomon, and LVHM Unveil 100% Fiber-to-Fiber Recyled Tee
In July 2022, On, Patagonia, Puma, and Salomon announced that they had joined forces with French biochemical company Carbios to use its biorecycling technology for synthetic fiber recycling. Together they have produced the world’s first enzymatically recycled t-shirt made entirely from biorecycled fibres.
Nike x BSN Enter Apparel Partnership with Howard Community College
Co-branded HCC and Nike apparel will now be available in online and on-campus retail shops, which BSN Sports will develop—a portion of the proceeds benefiting HCC’s 14 men’s, women’s, and co-ed programs.
Crocs Unleashes Crocs for Dogs in Partnership with Bark
Pet Crocs come in small, medium and large and are made from breathable EVA foam. They feature an adjustable strap for added support, a grippy tread bottom and ventilation holes on top.
L.L.Bean Launches Ltd. Edition Collection with Noah Kahan
The Northern Attitude Collection is inspired by and pays homage to Grammy-nominated singer-songwriter Kahan’s Vermont roots, which includes footwear, apparel and accessories.
3D FitTech is Changing the Ski Boot Fitting Game
The Albert 2 Pro, Aetrex’s premier scanner, captures 16 complete 3D foot measurements, including length, width, girth, instep height, arch height, and pressure data underfoot, in 20 seconds or less.
Lululemon to Launch Apparel Range with Fanatics and the NHL
The new Lululemon apparel range will feature 11 of the NHL’s 32 teams this season, including the New York Rangers, Boston Bruins, Toronto Maple Leafs and Vancouver Canucks, with plans to expand to all the league’s franchises next year.
Specialized Launches “Reduce, Reuse, ReSpecialized” Program
The global bike repair program aims “to get one million bikes back on the road by the end of 2025 and also offers “free tune-ups, free helmets for kids, and discounted repairs at participating retail locations worldwide.”
Puma Launches First Global Basketball Campaign
The latest marketing campaign “Forever. Faster. – See The Game Like We Do,” features Puma Hoop athletes Breanna Stewart, Flau’jae Johnson, Scoot Henderson, LaMelo Ball, and Tyrese Haliburton.
Nike LeBron XXII Lockdowns Support for Explosive Movement
The LeBron XXII, available November 1, introduces a new midfoot saddle construction that acts as a guardrail and provides a natural control and stability, enabling the next generation [shoe] to lock in, take off and push the limits.
Adidas x Mahomes Strategy Uniform Amplifies Partnership
The unveil of the Adidas x Mahomes Strategy uniform by Patrick Mahomes further amplifies the power of their partnership and continue to establish new ways to promote their combined brands.
EvoShield to Supply UVA with Uniforms and Apparel for 2025 Season
EvoShield will manufacture uniforms for the University of Virginia’s baseball program, marking its first apparel contract with an NCAA Division I school. EvoShield will also create various apparel options for the Cavaliers coaches and staff to wear during team training and off-field.
Foot Locker Signs Multi-Year Partnership with Chicago Bulls
Ahead of the 2024/25 NBA season, Foot Locker, Inc. announced a multi-year partnership with the Chicago Bulls. “The rich legacies of Foot Locker and the Chicago Bulls—two institutions that have long been at the forefront of basketball culture—make this partnership a natural fit,” said Frank Bracken, EVP and chief commercial officer at Foot Locker.
Rhone, NBA Tap All-Star Kevin Hart For Wellness Campaign
The NBA has partnered with apparel brand Rhone to create awareness around the importance of cognitive and physical fitness with Miami Heat’s Kevin Love.
Asics Arabia Signs Partnership with Saudi Sports for All Federation
As a strategic partner for two SFA events, Asics Arabia will be a key sponsor of the Riyadh Marathon, an annual event held in February.
JanSport Returns to Its Roots with Retro Packs
The JanSport Retro Series includes the Seattle Pack (32L), Small Seattle Pack (27L), Mini Skip Pack and Washington Waistpack.