SGB Today

Fanatics Partners with World Rugby

Fanatics reached an agreement to launch and manage the official retail and licensing program for World Rugby, including Rugby World Cups through to 2029.

Puma Inhale: Two Designs, One Shared DNA

Blending inspiration from the future while drawing from Puma’s iconic heritage, the company introduces a progressive and futuristic approach to running with the Inhale and the AI-generated Inverse.

Ariat Launches Limited-Edition Yellowstone Collection

Designed by Ariat in collaboration with Yellowstone costume designer Johnetta Boone, the collection will be worn in the new season of Paramount Network’s Yellowstone and sold through Ariat and Amazon.

OTB Boots Launches Elite Tactical Footwear Line

OTB Boots are made for operators, law enforcement professionals and civilian tactical enthusiasts. The initial product line includes the M-Carbon 8, the M-Flex 8 and the Abyss

Rawlings Announces 2024 Gold Glove Award Winners

Rawlings Gold Glove Award winners are honored for the best individual fielding performances at each American League and National League position. To determine the winners of the 18 defensive position awards, each team’s manager and up to six coaches on staff voted from a pool of qualified players in their league and could not vote for players from their own team.

On, Patagonia, Puma, Salomon, and LVHM Unveil 100% Fiber-to-Fiber Recyled Tee

In July 2022, On, Patagonia, Puma, and Salomon announced that they had joined forces with French biochemical company Carbios to use its biorecycling technology for synthetic fiber recycling. Together they have produced the world’s first enzymatically recycled t-shirt made entirely from biorecycled fibres.