Under Armour and NFL Ink Deal for Footwear and Gloves
Under Armour and the National Football League have inked a long-term partnership, under which Under Armour will become an official footwear and glove partner of the NFL.
Life Time Hosting Largest Pickleball Play Event During First Agassi Open Play Day
The largest operator of permanent pickleball courts, Life Time, the U.S. lifestyle brand and operator of 785 dedicated pickleball courts nationwide, is celebrating National Pickleball Month on April 12, hosting the Inaugural Andre Agassi Open Play Day.
H.H. Brown Launches Align Men’s Brand
At the core of all Align product is its insole technology, engineered to support the foots optimal alignment, eliminating the need for aftermarket insoles.
REI Celebrates 45th Anniversary of Half Dome
To commemorate the Half Dome tent’s milestone, an updated design of the three-season backpacking tent now comes in a 2-person, 2-person-plus and a 3-person version.
Adidas SPZL Drops Spring/Summer 2025 Collection
For SS25, Adidas and Gary Aspden present an ode to the three stripes: past, present and future. The collection arrives at retail in limited quantities on March 27
Ambercycle and Huilong Ink Partnership to Scale Circular Textile Materials
The two companies believe they are advancing both the commercialization and broader adoption of sustainable materials through this partnership, ensuring that the shift toward a circular economy in fashion becomes a reality.
Rossignol Enters Trail Running Category
“We are shifting from being a winter sports brand to a mountain sports brand,” said Vincent Wauters, CEO, Rossignol group. On select price points, Rossignol is competing directly with names like Salomon and Hoka.
ENDVR Announces Innovative Consumer Cash Back Feature: Join the Waitlist for Early Access
A smarter way to drive and track in-store xales — ENDVR’s new consumer cash back feature.
Feetures Launches First Non-Sock Product with Performance Tees
Known for its performance socks, the Stride Flex Performance Tee line, comes in men’s and women’s styles and various colors, designed for physical activity and everyday wear.
Hanes x Urban Outfitters Launch Ltd. Edition Capsule Collection
The Hanes Heritage x Urban Outfitters capsule collection features 28 pieces of innerwear and apparel for men and women, and provides a fresh take on Hanes basics. Available exclusively at Urban Outfitters stores and urbanoutfitters.com.
Skechers Signs Footballer Isco Alarcón
Alarcón is a world-renowned soccer midfielder who plays in the Spanish League and various international competitions. He played for Valencia CF, Málaga CF and Real Madrid, with whom he won five UEFA Champions League titles, before joining Real Betis Balompié.
Skechers Returns to Super Bowl with KC Coach Andy Reid in Skechers Hands Free Slip-ins
Skechers will appear for the 12th year in 2025, making it a perennial advertiser during the Super Bowl. The brand’s first appearance starred Joe Montana in 2010, and, last year, it featured Mr. T and Tony Romo.
Berghaus Adapts Program Removes Barriers to Outdoors for Disabled
Through Berghaus Adapts, consumers can request changes to the brand’s clothing and equipment to meet their specific physical needs. The company’s product team, based in North East England, will work directly with them to develop products for use in the outdoors that have otherwise made accessibility unattainable.
Wilson Launches Female-Specific Tennis Shoe
“The Intrigue redefines what it means to play fast, and it will undoubtedly give women tennis players the bold advantage they need to dominate on-court.” —Gordon Devin, President, Wilson Sportswear
U.S. Soccer Federation Partners with Home Depot to Support National Soccer Teams
The new partnership includes extensive programming for all 27 U.S. Soccer National Teams while supporting the Arthur M. Blank U.S. Soccer National Training Center, made possible by a $50 million contribution in 2024 from iconic businessman and philanthropist Arthur M. Blank, The Home Depot co-founder and Atlanta United owner.
