Adidas Recodes A 30-Year Icon with Predator 24
A nod to the boot that started it three decades ago, the shoe merges 90s nostalgia with performance creating a nex-gen of goalscorers.
Astral Buoyancy Drops Bluesign-Approved YTV 2.0 to Life Jacket Collection
Astral YTV 2.0 personal flotation device, the fifth product in its life jacket collection, is the first to use Bluesign-approved materials, ensuring the least possible environmental impact.
Fitness pioneer Tracy Anderson launches Activewear Line
The 12-piece Tracy Anderson Collection will be released weekly until February when it will be available at Bergdorf Goodman.
Merrell Signs Ambassador Athlete; Names 2024 Test Lab Trail Team Athletes
Merrell reported that for 2024, the company signed ultra-runner Coree Woltering as an ambassador athlete. Sara Aranda, Morgan Elliott, and Mercedes Siegle-Gaither earned a spot on the global roster of trail runners wearing the MTL Skyfire 2.
Asics x Naruto Unisex Shoe Hits the Street
2000s running shoe influences meet advanced cushioning in the Asics x Naruto unisex shoe.
Pickleball Paddle Gives Tennis Players the Upper Hand
Crush partners with Fromuth to launch a pickleball paddle designed for tennis players.
HanesBrands and Georgia Tech Extend Partnership for Mass Retail Fanwear
The two entities signed a multi-year extension of their apparel partnership that gives HanesBrands exclusive rights to Georgia Tech fanwear in the mass retail channel.
Buck Knives Offers Tips on Hunting Knife Selection
Widely recognized globally in the hunt, outdoor and everyday carry (EDC) knife market, Buck Knives offers these tips for selecting the best hunting knife.
Hobie Eyewear Announces Rep of the Year Awards
Hobie Eyewear, based in Oceanside, CA, honored Conrad Ferla and AJ McWhorter with the Rep of the Year Awards for their “exceptional achievements, embodying the spirit of the brand and contributing significantly to its growth.”
Fila Launches Volley Burst Shoe to Further Its Pickleball Commitment
Designed and wear-tested with feedback from the world’s number one female pickleball player, Anna Leigh Waters, the shoe is made for today’s pro and recreational players.
Puma x Coperni Redefine Tech Footwear with 90SQR
PUMA x Coperni merge futurism with wearable with their latest creation, the 90SQR hybrid shoe.
Goruck Becomes CrossFit Games Official Footwear and Apparel Partner
Goruck, based in Jacksonville, FL, replaced Nobull as the official apparel and footwear provider of CrossFit and the CrossFit Games.
Peloton and TikTok Partner on Fitness Content
Peloton Interactive signed a partnership agreement with TikTok to create a workout content hub on the company’s short-form video platform, offering a dedicated, co-branded #TikTokFitness hub to house custom Peloton content.
Blackcrows expands partnership with Freeskier Nikolaï Schirmer
Blackcrows, the French ski brand focused on design-driven performance ski gear and apparel announced it expanded its partnership with freeskier Nikolaï Schirmer to include apparel and equipment.
