Free Fly Signs Surf Icon Mark Healey to Team
Free Fly, the family-owned brand and manufacturer of performance bamboo apparel, reported it signed big-wave surfer, free diver, and spear-fisherman Mark Healey as its first surf athlete and ambassador.
Altra Launches VIA Olympus 2
Altra launched the VIA Olympus 2, the second iteration of its max cushion shoe.
Royal Robbins Uses Natural Fibers In FW24 Collection
For Fall 2024, Royal Robbins leaned into its origins when creating its latest apparel collection, made with 100 percent Responsible Wool Standard (RWS) certified wool, certified by Control Union cert. 895314.
Arc’teryx Partners with Aluula Composites for Ultralight Fabrics
The brands are said to be united in their creative mindset, dedication to sustainability, and commitment to expanding what’s possible for athletes.
Outdoor Market Alliance To Host Third Fall Denver Market Week
A collective of 25 independent sales and marketing agencies representing over 175 outdoor and active lifestyle brands, OMA will host its third fall market week series from November 13-17 and November 27 through December 2.
Minus33 Launches Woolen Sportsman Shirt Timed With Cooler Temps
Minus33 Merino Wool Company reported it is reentering the outerwear market “with an investment-grade take on a timeless traditional piece”—the White Mountain Woolen Sportsman Shirt—modeled after the plaid woolen jacket rural New Englanders have worn for generations.
Skims Signs 3-Year Deal to be “Official” Underwear partner of the NBA
Skims, co-founded by Kim Kardashian, reportedly signed a three-year deal to be the official underwear partner of the NBA, WNBA and USA Basketball.
Under Armour’s Curry Brand Signs First NBA Athlete
Under Armour Inc. announced that Sacramento Kings point guard, De’Aaron Fox, has signed as the first signature athlete with its Curry Brand under a multi-year partnership.
Leatherman Tool Launches Rewards Program
Loyalty program incentivizes customers with perks, extended warranty and exclusive content
Linksoul Releases Kids Collection
Linksoul, the golf gear and apparel manufacturer, launched into kidswear with its Linksoul Kids Capsule Collection.
Glerups Celebrates 30th Anniversary with Project Zero Waste
Danish footwear brand Glerups, the manufacturer of wool slippers and boots, is celebrating its 30th anniversary with the Project Zero Waste initiative and added three new hues to its color palette, each inspired by the Scandinavian landscape.
Vimazi drops Pace-Tuned Trail Running Shoes
Vimazi, the developer of pace-tuned running shoes, released its pace-tuned trail running collection, continuing the brand’s mission.
Blackcrows Drops Draco Freebird For Backcountry Ski
Blackcrows, the manufacturer of performance ski products and apparel, is introducing its latest addition to backcountry skiing— the Draco Freebird.
Nike Launches Connected Partnership Program with Hibbett Sports
Nike added Hibbett, Inc. as the latest partner for its Connected Partnership loyalty program, enabling its customers to access Nike member products and services.
Baffin Introduces Tailgate Footwear, CUSH (CFL)
Baffins introduced Cush (CFL), a limited-run extension of its Hybrid Slipper Collection, with the logos of the Canadian Football League (CFL) and all nine teams.
