SGB Today

Curious Creatures, a technical mountain bike apparel brand, is introducing its F23 Curious Creatures mountain bike apparel collection for cyclists of all levels. “At Curious Creatures, we are not just another apparel brand; we are a community of like-minded individuals who believe in the power of exploration, self-expression and respect for the environment,” said Woodworth. […]

Altra will launch a low-drop road shoe, the AltraFWD Experience, expanding its product offering with a “new running experience” from the brand on October 3. “The AltraFWD Experience is all about brand expansion, product evolution and continuing to create shoes that work for more and more runners,” said Altra Co-founder Brian Beckstead. “Since the start, we’ve […]

Tailwind Nutrition, the maker of sports nutrition products, launched Apple Cider Endurance Fuel, a seasonal, limited-edition flavor of Tailwind’s Endurance Fuel product range. The Apple Cider-flavored sports drink mix offers “complete nutrition with the perfect combination of calories, electrolytes and hydration for athletes while providing a sweet but tangy flavor.” Apple Cider Endurance Fuel can be […]

Dimension-Polyant, the sailcloth producer and manufacturer of X-Pac waterproof laminates developed for packs and bags, introduces its X-Pac VX21 laminate*, made in its 100 percent carbon-neutral plant. The X-Pac VX21 four-layer laminate face fabric is made with regen Ocean nylon strengthened by the company’s patented X-Ply fiber reinforcement technology made with post-consumer recycled PET. A lightweight […]

Bote, the maker of water lifestyle products, introduced the latest addition to its waterproof bags and packs—the Highwater Belt Pack.  Waterproof and submersible, the Highwater Belt Pack, made with nylon seam-welded construction, features two Tru Zip compartments, Molle loops, D-Rings and cam straps to attach additional equipment to the pack’s exterior. Worn around the waist or […]

Kane Footwear partnered on a new shoe with Crossfit athlete Kari Pearce, a six-time CrossFit Games athlete, with the tagline “Love Your Body, Love Yourself.” The shoe features a black upper with a rainbow-speckled bottom. Pearce, a decorated athlete, was recognized four times as the Fittest American Female and was the Big Ten Gymnastics Champion […]

Original Penguin by Munsingwear, a division of Perry Ellis International, announced its partnership with the Miami Pickleball Club (MPC), a team in Major League Pickleball (MLP), as the official apparel partner and sponsor of the Club, with both organizations collaborating on a signature apparel line. “This partnership between Original Penguin and the Miami Pickleball Club […]

Brand evolves Yardang fabric range with hooded half-zip

Performance doesn’t have to mean bulky and heavy

Inaugural collection, Dyed in the Wool, features limited-edition naturally tie-dyed apparel.