SGB Today

Pentland Brands Drives 100-1-0 Sustainability Ambitions

Pentland Brands reported it has partnered with Segura, a UK-based software solutions provider, to map its entire multi-brand, multi-tier supply chain—from the first tier to raw materials—across its global operations.  

New Balance to Sponsor Australian Open

New Balance signed an agreement to become the official Performance Apparel and Footwear supplier to the Australian Open and United Cup.

Free Fly Welcomes Christa Funk to Ambassador Team

Free Fly, a performance apparel brand, added Christa Funk to its growing ambassador team. Through her photography, Funk is known for capturing the waves, surf breaks and moments in big wave surfing.

Dakine Continues Partnership with Alterra Mountain Company

Dakine reported continuing its partnership with Alterra Mountain Company as the official pack and bag sponsor for the 2023/24 winter season, in addition to supporting events, programs, staff products, and uniforms for the bike parks.