Puma reported it has partnered with F1 Academy, marking a “significant leap forward in the world of motorsports, combining Puma’s legacy with F1 Academy’s commitment to fostering excellence in women’s racing.”

As part of the partnership with F1 Academy, Puma’s involvement extends beyond the track as a race gear supplier to six of its drivers. Puma is also making a statement with one car and driver. The Puma car, featuring a special Puma livery, is driven by  Aurelia Nobels, showcases the company’s “commitment to empowerment and diversity in the world of women’s motorsports.”

In partnership with F1 Academy, Puma “bridges a legacy in women’s motorsport.” From the company’s pioneering involvement as the official racewear supplier for the W Series from 2019 to 2022 to Puma’s Motorsport brand ambassadors, including Naomi Schiff and 2023 F1 Academy Champion Marta García, the company “champions the advancement of women in racing, which also includes female-only customized racesuits.”

“Puma’s collaboration with F1 Academy is so much more than just a sponsorship; it’s a continued commitment to the advancement of females in sport, specifically Motorsport. This partnership feels natural to our brand as we continue to push sport and culture forward,” said Maria Valdes, chief product officer at Puma.

Susie Wolff MBE, F1 Academy Managing Director, said, “Through its collaborations with the world’s biggest artists and creators, Puma has been able to push the boundaries between sport, lifestyle, and fashion to create streetwear which reaches a wider and more diverse audience. This, coupled with Puma’s strong motorsport legacy and its commitment to innovation make it the perfect brand to collaborate with F1 Acadmey as the series looks to inspire a younger generation of fans.”

Image courtesy Pumz x F1 Academy