Camp Woodward: Action Sports Training Shapes Future Athletes
Camp Woodward is helping propel the next generation of pro-circuit and recreational action and snowsports enthusiasts to new levels of performance. By Jahla Seppanen From free climbing and surfing, to ultra-running, skating, freeskiing and more, a steady increase in extremism has propelled action sports as athletes complete new challenges that shock preconceptions of what is […]
2016 Camping Products Reflect New Consumer Needs
Top camping brands release next season’s products highlighting trends including glamping, home-gating, moto-touring and die-hard minimalist single treks. By Eugene Buchanan and Aaron H. Bible Camping is cranking. That’s the take-home from the tent, sleeping bag, backpack and pad category manufacturers, as consumers continue to part with their hard earned cash to venture into the great […]
Runners Look for More Options
While cushioning continues its comeback, runners are looking for more versatility and different experiences. By Thomas J. Ryan While minimalism may have taken a step back, it also opened many runners’ eyes to what shoes can do. On the one hand, runners are increasingly looking for more multi-purpose shoes, including models that can handle a […]
Under Armour Partners With USA Boxing
Under Armour has been named the official performance partner of USA Boxing and will provide athletes at all levels of competition – Youth, Junior Olympic and Elite – with apparel and footwear. Under Armour will outfit the teams with training and competition gear for the next six years, including the 2016 and 2020 Olympic Games. […]
Berghaus “Made Kind” Label to Distinguish Eco-Products
In the pursuit of manufacturing products with a lower environmental impact, Berghaus has launched a Made Kind label to identify performance gear products made with responsible, eco-friendly methods. Berghaus’ ongoing program to eliminate harmful substances from the brand’s supply chain takes another step with the launch of Made Kind. Behind efforts to create the new […]
Adidas Introduces Adgirl Teen Sports Apparel
Adidas Adigirl is a new apparel collection designed specifically for the teen athlete, unveiled last week. The line is being sold exclusively at Dick’s Sporting Goods as well as at Adidas Sport Performance stores. “Adidas desires to be the best sports brand in the world and we can’t do that without making a meaningful connection […]
Fly Fishing Gains New Followers
Since time immemorial, or at least since I’ve paid attention over the past 20-some years, fly fishing has tried to become younger, the siren call being, “Our clientele is dying.” But new products, a broader angling lifestyle, and women’s specific gear is breathing new life into the sport. Fly fishing being perceived as old men […]
How Kokatat Stays Local
Despite the increase in global sourcing for materials, manufacturing and labor, there remains a small, passionate few who stick to their roots by making products right here in the U.S.A. By Jahla Seppanen Paddle sports apparel legend Kokatat, based in Arcata, CA, is usually one of the first that comes to mind to recounting these […]
Chaos Hats Creative Director Cynthis Surette Leads the Fabric Art Movement
One part Picasso and another part mad scientist, Cynthia Surette uses her design expertise to give consumers across the world a hat that makes a statement. With extensive fiber knowledge, thorough design experience, world-wide souring contacts and a 2010 Hat Life “Hattie” Award for the environment and snow industry category, Surette has been a […]
From the pages of SGB Magazine: Avalanche Safety Gear for 2017
Avalanche safety has become more than a guiding principle for mountain travelers, it has become a business where, for a price, technology and education merge to save lives… Three examples illustrate this: Avalanche safety classes which have become a veritable rite of passage for backcountry skiers, avalanche transceivers, and airbag packs. Transceivers are considered an […]
