Iconic footwear brand Blundstone announced the launch of its #HowIRoam campaign in support of the company’s recent collaboration with classic Italian motorcycle brand Ducati. In partnership with the Ducati Scrambler, Blundstone has produced a limited edition #800 Ducati Scrambler boot to accompany Ducati Scrambler’s official apparel and accessory collection.
Founded in Tasmania, Australia, in 1870, Blundstone has inked its name in durable, comfortable footwear—most notably its elastic-sided Chelsea boots, sold worldwide.
The new #800 Ducati Scrambler boot was made available in September, and to celebrate its release, Blundstone embarked on a motorcycle journey through the Pacific Northwest. The ride ends October 9th and will culminate with a Ducati Scrambler giveaway.
Fans can follow the adventure on Instagram at @Blundstone, where photos and videos of the moto journey will be shared. Fans are also asked to join in the campaign by posting their own #HowIRoam photos. By following @Blundstone and posting photos of living life to the fullest using #HowIRoam, an entry to win weekly prizes will automatically be submitted. Prizes including Blundstone’s new #800 Ducati Scrambler boots, gear from Poler Stuff, and even a new Ducati Scrambler. Can you say vroom vroom?
Blundstone International Sales Executive, Andrew Ross, said, “We’re very proud to have collaborated with Ducati Scrambler and to offer a motorcycle to a brand enthusiast through this exciting promotion. We’re looking forward to engaging with our customers and seeing the imagery and stories they share.”