SGB Today

Fly Fishing Gains New Followers

Since time immemorial, or at least since I’ve paid attention over the past 20-some years, fly fishing has tried to become younger, the siren call being, “Our clientele is dying.” But new products, a broader angling lifestyle, and women’s specific gear is breathing new life into the sport. Fly fishing being perceived as old men […]

How Kokatat Stays Local

Despite the increase in global sourcing for materials, manufacturing and labor, there remains a small, passionate few who stick to their roots by making products right here in the U.S.A. By Jahla Seppanen Paddle sports apparel legend Kokatat, based in Arcata, CA, is usually one of the first that comes to mind to recounting these […]

Chaos Hats Creative Director Cynthis Surette Leads the Fabric Art Movement

One part Picasso and another part mad scientist, Cynthia Surette uses her design expertise to give consumers across the world a hat that makes a statement.   With extensive fiber knowledge, thorough design experience, world-wide souring contacts and a 2010 Hat Life “Hattie” Award for the environment and snow industry category, Surette has been a […]

From the pages of SGB Magazine: Avalanche Safety Gear for 2017

Avalanche safety has become more than a guiding principle for mountain travelers, it has become a business where, for a price, technology and education merge to save lives… Three examples illustrate this: Avalanche safety classes which have become a veritable rite of passage for backcountry skiers, avalanche transceivers, and airbag packs. Transceivers are considered an […]