SGB’s Ride Along in the Mavic Neutral Support Car
A ride in the passenger seat of a Mavic Neutral Support vehicle provides the best view of a professional cycling race any fan could dream of. A hallmark of the Grand Tours and pro races since 1973, the iconic yellow brand is gaining momentum here in North America as a touch point not only for […]
Made In The USA: Stormy Kromer
Local support for a regional heritage cap leads to the resurrection of an iconic Upper Midwest brand. By Jahla Seppanen Although united as a whole, American culture can differ greatly from region to region. In the case of Stormy Kromer, Michigan-makers famous for the Stormy Kromer Cap, the brand was born, raised and resurrected […]
As Temps Cool, Colorado Ski Country Resorts Prepare
To build on the unparalleled guest experience for which skiing in Colorado is known throughout the world, for the 2015-16 ski season, Colorado Ski Country USA (CSCUSA) member resorts are investing in guest-facing infrastructure and amenities that will further enhance every facet of the skier and snowboarder experience, on and off the slopes. From major […]
GU Energy Labs Rolls Out Vanilla Cream Recovery Drink Mix
The reward for working out just got a little sweeter, as GU Energy Labs introduced Vanilla Cream Recovery Drink Mix to its complete line of athlete tested performance nutrition for hydration, energy, and recovery. Vanilla Cream joins Chocolate Smoothie to round out GU’s incredibly tasty and effective Recovery Drinks. Created for athletes to refuel after […]
SFIA Summit Part 1. Spotlight on Youth Sports Experience
While some kids become coach potatoes due to preoccupation with digital devices, video games or TV, many are increasingly led there due to frustrations finding their way onto the playing field. The challenges facing youth sports participation took center stage at the third annual SFIA Industry Leaders Summit held last week in New Orleans. A […]
SFIA Part 2. Equinox Sees Opportunity in Fitness Data
In the most upbeat presentation of the annual SFIA Industry Leaders Summit, Sarah Robb O’Hagan, president, Equinox, the parent of Equinox, SoulCycle, Blink and Pure, celebrated how technology giants, grocers and several other industries are all trying to capitalize on the robust trend around healthy living. Said Robb O’Hagan, “Everyone wants to be in our […]
Winter 2016 Destination: Big Sky Montana
Above image credit to Lonnie Ball After a summer of hard work, Big Sky Montana has added new features to its already famous resort and runs, in time for the first winter snowfall — which has already happened! Here’s a breakdown for park junkies, endurance slope runners, resort loungers and family vacationers. For the […]
Brooks Running Inspired By Berlin Street Art
Brooks Running launched a limited edition Ghost 8 design celebrating the city of Berlin – and the runners who log their miles in Germany’s edgy capital. Made unique by the graphiti-inspired graphics, the 2015 edition shoe is a bold splattering of color taken from street art that adorns trash bins, telephone boxes and building walls […]
Chamonix Joins the Mountain Collective
Chamonix Mont-Blanc Valley has joined the Mountain Collective as the newest global affiliate for the 2015-2016 winter season. Chamonix is the first destination in Europe to be included in the Mountain Collective, granting access to the best and most varied terrain in the world. All passes for the 2015-2016 season will include two days of […]
Giving Back: LIDS Foundation Launches Fourth Annual “Tip the Hat” Program
By Aaron H. Bible The LIDS Foundation, a charitable 501(c)(3) organization and the philanthropic support arm of LIDS Sports Group, is now accepting applications for the fourth annual “Tip the Hat Award.” Five charitable organizations will be awarded. This year’s “Tip the Hat” campaign is being launched in conjunction with LIDS Foundation Month being celebrated […]
Guerrilla Gravity Bike Makers Win Chase Grant Funding
Guerrilla Gravity, makers of highly refined mountain bikes custom built in Denver, CO, for each rider, was chosen from a pool of 30,000 applicants to receive a $100,000 grant from Chase Bank’s Mission Main Street Grant program. Guerrilla President Will Montague and Chief Engineer Matt Giaraffa are beyond stoked, as the funding will help the […]
Wilson Launches Smart Basketball
Bringing gamification to the chore of basketball shooting practice, Wilson Sporting Goods Co. launched the Wilson X Connected Basketball. The ball, $199, and the accompanying app, tracks shots made and missed shots in real-time; features a number of games to improve shooting skills with a focus on clutch situations; and also includes motivational sound bites. […]
LED Lenser Shines New Headlamp Features on Old Favorites
It’s that time of year when the sun rises later and sets earlier, making it more difficult to drag yourself out of bed for a run or ride. Perfect timing: LED Lenser, a division of Oregon-based Leatherman Tool Group, refreshed its popular line of lightweight SEO headlamps, adding customer-requested features such as boosted lumen performance […]
Salomon Continues to Lead Trail Category for S/S 2016
By Jahla Seppanen Salomon, a name synonymous with the rugged outdoors, has a foot in climbing, hiking, racing, running, skiing and snowboarding. However, the apparel, footwear and equipment manufacturer has experienced sweeping success with the growing urban and trail running categories, expanding its reach once more with four new 2016 footwear models, a range of […]
Under Armour Doubles Down with Stephen Curry
Under Armour signed Stephen Curry – the Golden State Warriors star guard that last led his team to its first NBA title in 40 years – to a contract extension that will run through 2024 and includes an equity stake. “In the first two years of our partnership we accomplished so much both on and […]
