Turbine Respiratory Tech Makes Every Breath Count
Australian triathlete, Annabel Luxford, cycling with Turbine. Turbine, an Australian innovation in respiratory aid, contributed to the new World Human Powered Speed Record made by Aerovelo’s Eta and Linda Villumsen. The speed record was broken three times in a row by Aerovelo Inc.’s Eta enclosed bike at a monumental 86.65mph/139.45kph, recorded in mid-September 2015. […]
I Am SGB: REI’s Susan Viscon
In August 2014, REI promoted Susan Viscon to SVP of merchandising. In her expanded role, Susa oversees both the company’s merchandising and private brands’ divisions. Over the past 18 years, she held a variety of roles in merchandising from inventory analyst to general merchandising manager. She was named SVP of merchandising earlier this year. Viscon […]
Strava Marathon Trials Program Sponsors Female Olympians
Strava, the famed performance run/cycle GPS tracker and connective app community, has selected 10 U.S. women who qualify for the 2016 Marathon Trials to sponsor in their journey to Rio. Through its new Strava Marathon Trials Program, women vying for a spot in the Los Angeles Trials in February 2016 were prompted to apply for […]
Stryd Demos Smart-Coach Running Meter at Ironman
Stryd power meter met with triathletes, runners, endurance fans and tech aficionados attending the recent Ironman World Championship in Kailua-Kona, HI, offering attendees the chance to test its first wearable power meter made for runners. Along with daily demos at the Ironman expo, Stryd hosted island-style activities as part of the brand’s public launch. Live race-day data […]
Volcom Flagship Store Opens in Mexico City
Photo by Arto Saari for Volcom The Grand Opening of Volcom’s new retail store in Mexico City in early October 2015 was recorded as an all-out fiesta that brought the energy and spirit of the brand to the cultural capital of Mexico. The kickoff celebration on October 8 drew a crowd that including artists, musicians, […]
Nike Goes Back to the Future with Self-Lacing System
Photo courtesy of Nike Nearly 30 years ago, Nike was approached to collaborate on a movie that would feature scenes set in a futuristic world. The film Back to the Future set its sight on the far-away year of 2015, choosing October 21 as the day its hero, Marty McFly, arrives in the future. At […]
I Am SGB: Sportif USA’s John Kirsch
Sportif USA began as a small business in Southern California in 1965 headed by John Gregory Kirsch. He sold tennis shorts from the back of the family’s station wagon, gradually building a reputation for quality and comfort. Tennis shorts led to hiking, which led to fishing and nautical apparel as the Sportif brand took shape. […]
Park Tool Brings More Education to the Web
Since 1963 Park Tool has been designing and manufacturing bicycle repair products that help professional and amateur mechanics properly clean, maintain and repair bicycles, and its products can be found in most professional bicycle mechanic’s toolboxes. This week the company rolled out its newly redesigned website, combining expanded product information with an increased educational section focused […]
Bishop Bindings Calls for Telemark Badassadors
Lucy Sackbauer, Photo courtesy of Bishop Bindings Bishop Bindings, Vail, CO-based makers of high performance Telemark ski bindings, is seeking ambassadors for the 2015-16 winter season to drop turns on the brand’s latest bindings for the free-heel tribe. Dubbed the #Badassadors, the brand is enlisting both traditional and freestyle tele skiers to test and […]
Dollamur Sport Surfaces Launches Year-Round GymTurf 365
Dollamur Sport Surfaces (Dollamur), manufacturer of high-performance sports flooring for wrestling, martial arts, mixed martial arts, CrossFit, gymnastics, cheerleading and yoga, launched a new play surface the company is calling GymTurf 365. Developed in partnership with Shaw Sports Turf, the high-grade, technologically advanced turf is the first its kind, as teams are able to transform any […]
Stephen Curry and Actor Jamie Foxx Collaborate on Curry Two Video
Stephen Curry and Jamie Foxx team up in a new campaign to launch the Curry Two shoe from Under Armour. The shoe, first unveiled September 6 in Shanghai, China during Curry’s tour of Asia on the Under Armour Road Show, will be available at retail globally on October 24. The new campaign spot, created by […]
Stormy Kromer Gets Tweed Twist on Classic Line
A partnership between two-century-old brands has resulted in the perfect tweed capsule for fall. The Stormy Kromer x Harris Tweed line, including caps, accessories and apparel, infusing legendary Scottish refinement with American heritage style. Stormy Kromer, founded in 1903 as an outdoor apparel company focused on employing hardworking artisans with a flare for classic design, […]
Memorial Services Announced for Industry Icon Skip Yowell
Skip Yowell’s passing last week triggered a stream of eulogies crediting the JanSport co-founder as one of the most enduring and endearing figures in the industry. Memorial and celebration services for the life of Yowell were announced over the weekend: –Thursday, October 22, 2015, at Prairie Junction in Morland, Kansas, from 2-4 p.m. –Tuesday, November […]
Yakima Slashes SKUs with Spring 16 Innovations
By Aaron H. Bible In an industry-only announcement made this summer at a dealer event at its headquarters in Portland, OR, Yakima Products Inc. said it is launching the most new products next year than it has in 20 years, introducing more than 35 new products and a new base rack system that will […]
Under Armour Unveils Muhammad Ali Collection
At the legendary Gleason’s boxing gym in Brooklyn, NY, Under Armour in early October brought out a few of its star athletes to unveil its UA x Muhammad Ali collection. View SGB‘s insider photos from the event, featuring ring-side interviews and new apparel. In a partnership with Authentic Brands Group, LLC (ABG), which owns the […]
