Balega, a leading performance sock brand in the run and outdoor specialty market, has opened the application portal for its first ever Impi influencer Team of runners and athletes.
“Impi” is a Zulu word roughly translating to mean “warrior.” The 2016 inaugural team will be made up of approximately 100 men and women athletes from across the U.S. that will act as an army of Balega warriors. These run enthusiasts will help spread the Balega love across their social media channels, at races and in their day-to-day life.
“We invite anyone who truly believes in the Balega difference to apply to be part of the Balega tribe,” said Tanya Pictor, VP of marketing of Implus Specialty. “We are looking for passionate individuals who will carry the Balega name with pride, enthusiasm and dedication to the run industry.”
The Impi members will represent Balega as brand ambassadors to help illuminate Balega’s South African heritage and core pillars of: performance, excellence, harmony, creativity and community, while continuing to highlight the products’ excellence and position Balega as the leader in run.
The applications for the 2016 Balega Impi Team is open and will be accepted through December 18th, 2015. The team will be announced by the first week of January. Apply today.