Swedish Hults Bruk Axes Now Available in the U.S.
For the first time in the brand’s 300-year history, people were able to touch, feel and buy Hults Bruk Axes at Outdoor Retailer Summer Market 2015 as they prepare for a limited launch on U.S. soil. Hults Bruk is Sweden’s largest and oldest axe manufacturer, introducing its acclaimed, hand-forged axes in response to growing demand […]
Under Armour Unveils Rule Yourself Campaign
Under Armour unveiled its Rule Yourself marketing campaign, defining the brand’s vision for “training as a lifestyle.” The 60-second “Anthem” spot and a series of shorter films that will debut this fall showcase NBA MVP Stephen Curry, American Ballet Theatre principal dancer Misty Copeland, and two-time golf major champion Jordan Spieth. Created in partnership with […]
Craghoppers is Young at Heart
By Jahla Seppanen Jim McNamara, managing director at Craghoppers, waited patiently for close to 15 years before transitioning the long-standing U.K. brand to American soil. Although still in mass operation across the Atlantic, Craghoppers is now bringing its new Adventure Travel Range, NosiLife, to U.S. outdoor and travel consumers. This cautious look-before-you-leap approach has been […]
Oiselle Sprints with Yale’s Track & Field Teams
In its first university affiliation, Oiselle, the Seattle-based women’s athletic apparel company, signed on as the official apparel provider of the Yale University Women’s Cross Country and Track and Field programs, starting this Fall 2015. Yale’s tradition in running includes Olympians Frank Shorter (1969) and Olympic Coach Mark T. Young (1968). After women were admitted […]
Alchemy’s Far-Out MTB Expansion Impresses Devotees
Denver, CO-based Alchemy Bicycle Co. has earned a reputation for building first in class cross, road and gravel bikes. In an approach that uses old-world craftsmanship and a wacky yet modern attention to detail and technology, Alchemy now pushes its handmade offerings to include an expansion into mountain-specific models. In what they are calling “an […]
BioLite Smart Energy Lineup Charges the Solar Market
BioLite Inc., the Brooklyn, NY, company devoted to “personal-scale” energy use, grew its line of 2016 products to include three new offerings designed to “reformat the way you burn power and plug-in outdoors,” the brand said, and to decrease our energy footprint. Leading the lineup is the PowerLight Mini, $45, a credit card-sized rechargeable lantern […]
Designer Profile: Black Diamond Apparel’s Tara Latham
With Outdoor Retailer reporting a 68 percent increase in attendance by designers, it prompted us here at SGB to take a closer look at this fascinating, often behind-the-scenes part of our industry. With our new Designer Profile column, we’ll take an inside look at as many of the top designers from around the outdoor and active lifestyle industry […]
Plan and Pack Your 2016 Trip of the Year: Coastal Maine
By Michael Frank According to a 2013 study by the Adventure Travel Tourism Association (ATTA) in cooperation with George Washington University, year-over-year growth in adventure travel is at 65 percent, and the market size two years ago had hit a whopping $263 billion. The study portioned out $82 billion spent on gear and apparel, and […]
Plan and Pack Your 2016 Trip of the Year: Gooseberry Mesa, UT
By Michael Frank According to a 2013 study by the Adventure Travel Tourism Association (ATTA) in cooperation with George Washington University, year-over-year growth in adventure travel is at 65 percent, and the market size two years ago had hit a whopping $263 billion. The study portioned out $82 billion spent on gear and apparel, and […]
NFL Detroit Lions Team with Repreve
Coming off a successful first year partnership, the NFL Detroit Lions will enter into a second year agreement with Unifi, Inc.’s eco-focused Repreve fabric, named the team’s official sustainability partner. As reported in SGB, Repreve is a leading producer of recycled fibers. Repreve transforms recycled plastic bottles into amazing products you use and wear everyday […]
SmartWool Ticks Off Another Ride to OR
The ninth annual SmartWool Ride to OR finished again this year on the doorsteps of the U.S. Ski and Snowboard Association‘s (USSA) Center of Excellence in Park City, Utah, one day before the outdoor industry tribal gathering known as Outdoor Retailer kicked off in Salt Lake City the first week of August. From VF Corp brass […]
Liv Brings Women Cyclists Motion Efficiency Footwear
Liv, the newish Giant-backed cycling brand committed solely to the female cyclist, has already wowed the women’s cycling scene, continuing its rise to fame by bringing to market three advanced footwear products, the Macha, Tesca and Salita. The new footwear premiers an approach to tailoring called the Motion Efficiency System. This system amplifies power transfer, comfort […]
Plan and Pack Your 2016 Trip of the Year: Cape Town, South Africa
By Michael Frank My octogenarian parents are in Iceland on a 13-day group photography trip around the island nation. They are not alone. According to a 2013 study by the Adventure Travel Tourism Association (ATTA) in cooperation with George Washington University, year-over-year growth in adventure travel is at 65 percent, and the market size two […]
Plan and Pack Your 2016 Trip of the Year: Ireland
By. Michael Frank According to a 2013 study by the Adventure Travel Tourism Association (ATTA) in cooperation with George Washington University, year-over-year growth in adventure travel is at 65 percent, and the market size two years ago had hit a whopping $263 billion. The study portioned out $82 billion spent on gear and apparel, and […]
Ogio Bags Grows as Lifestyle Brand
Utah-based baggage company Ogio projects revenue increases in 2015 following two years of steady growth in 2013 and 2014. Founded in 1987 and specializing in the design and manufacturing of active lifestyle bags, Ogio said it expects a 50 percent revenue increase this year, especially in light of its transition out of focused niche sports […]
