Kari Traa is Making American Girls Very Happy
SGB caught up with former Olympic freestyle skier and apparel designer, brand owner Kari Traa of Norway, to find out what inspires her and what’s in store for U.S. retailers next winter. By Aaron H. Bible. Photos courtesy Kari Traa We’ve been covering an influx of European brands launching in North America, many of them […]
Giving Back: GCI Holds Fundraisers to Fight Domestic Violence
Global Connections, Inc. (GCI), a travel club fulfillment and service provider of Global Discovery Vacations, held two successful fundraising events, giving back to local communities to fight domestic violence and support first responders. The 6th Annual Links of Hope Charity Golf Tournament was held in conjunction with Title Boxing Club to benefitted Hope House, Missouri’s […]
Repreve Gears Up Educational #TurnItGreen Tour
Unifi, Inc.,’s Repreve — the recycled fiber brand with a knack for spreading the word on converting plastic into apparel — launched its multi-stop #TurnItGreen educational tour across the U.S. The purpose for the road trip is to spread the word about how Unifi transforms plastic bottles into fibers for products, in a fun yet informative way. […]
Kestrel 5 Series Replaces Kestrel 4000
Nielsen-Kellerman (NK), maker of rugged environmental and sports performance instruments particularly for competitive rowing, launched its line of Kestrel 5 Series meters, which communicate wirelessly with mobile devices via Bluetooth for immediate and accurate weather data. The series was made for professionals and amateurs alike to make use of the data in a variety of […]
Elm Company’s Saplings Apparel for Outdoor Kids
Elm Company, hipster clothing and beanie makers, have branched out to a new demographic: kids. The company’s new Saplings by Elm is a lifestyle brand for children who enjoy the outdoors. “A lot of Elm’s customers, ambassadors, sales reps and athletes were sending us pictures of their little ones wearing adult sized beanies,” said Elm […]
Nau Returns to Brick-and Mortar with Flagship in Portland
Sustainable apparel company Nau (pronounced: now) opened a flagship store in its hometown of Portland, OR. Marking the brand’s anticipated return into brick-and-mortar retail, the new store stands “as a physical expression of the Nau brand,” with a sustainable, modern space that complements the design and aesthetic of their products. The Nau flagship store is now […]
The North Face New HyperAir Jacket with Updated Gore-Tex Active
Approaching its 50th anniversary, The North Face (TNF) is introducing the HyperAir GTX Jacket, $249 in a unique direct-to-consumer (and REI) release mid-December, which uses the new Gore-Tex Active “permanent beading surface” for a purported more breathable weatherproofing. A division of VF Corporation, TNF designed the new jacket for “bone-dry” protection while running or training in the wettest […]
Voormi Branches Out Into Concealment
With a focus on domestic manufacturing and wool fabric innovations, Voormi is taking its backcountry game to the hunting world with its new PHASE-Sc spatially constructed wool textile technology. By Aaron H. Bible Don’t blink or you’ll miss it. Voormi’s new line of camouflage moves through the forest and off the company’s shelves, as the […]
Zamst Renews Partnership with NFL Linebacker Von Miller
Zamst, a leader in sports injury prevention and protective equipment, announced the renewal of their partnership with Denver Broncos star linebacker, Von Miller. Zamst has been providing prevention and injury solutions for elite athletes across the world since 1992. With a heritage in the medical field, the company has created its product line through a […]
Endura Uses 3D Lasers for Movistar Cyclists
Traditionally made in Livingston, Scotland, Movistar Team’s performance cycling Endura kits and skinsuits got a techy makeover — not in production location but in design approach. For the first time, Endura will use laser scanning with each Movistar riders to create the performance apparel pieces. “Laser scanning gives us a virtual form of each of […]
Arc’teryx Vies for Best-Ever Rain Jacket with Norvan SL
New for Spring 2016, Arc’teryx will introduce a brand new Gore-Tex fabric technology into its Endorphin mountain running line. What promises to be one of the best performing rain jackets of 2016, the new Norvan SL Hoody, $299, is the face of these new Endorphin additions, and will be available in limited commercial release. This hoody gets its […]
Nike Reveals New College Football Playoff Looks
The Clemson Tigers, Alabama Crimson Tide, Michigan State Spartans and Oklahoma Sooners will all wear custom Nike Mach Speed uniforms during the College Football Playoff. Each uniform includes a fractal diamond Swoosh on the front of the jersey and pant. Players will also debut new Nike Football Vapor Jet 4.0 gloves, tested extensively to help […]
Balega Launches Inaugural 2016 Impi Athlete Team
Balega, a leading performance sock brand in the run and outdoor specialty market, has opened the application portal for its first ever Impi influencer Team of runners and athletes. “Impi” is a Zulu word roughly translating to mean “warrior.” The 2016 inaugural team will be made up of approximately 100 men and women athletes from […]
Rossignol Hits Sport Chic Segment with New Apparel Business
Headed by newly appointed CEO Alessandro Locatelli, Rossignol Group, the high-profile ski company with its popular brand Rossignol among others, introduced the new Rossignol Apparel to the sportswear scene, pushing its 108-year wintersports legacy to new frontiers. This mission behind branching into sportswear apparel was a strategic move to expand the appeal of this French brand into the […]
Adidas Enlists Creative Flair from NBA’s James Harden
The fifth installment of the Sport15 campaign, created in partnership with global creative agency 72andSunny, was released by Adidas this November. ‘Creators Never Follow,’ is a new film starring Houston Rockets superstar James Harden that builds on this year’s series of sport-focused content starring the brand’s most driven icons. https://www.youtube.com/watch?v=PDEh-FrfSfA&feature=youtu.be The film encourages all athletes to define […]
