PrimaLoft Ambassador Lonnie Dupre Begins Nepal Expedition to Unclimbed Peaks
Above Photo: Lonnie Dupre, PrimaLoft Brand Ambassador Polar explorer and mountaineer Lonnie Dupre is conducting humanitarian efforts supporting the Nepal region while performing recon of unclimbed Himalayan peaks in his upcoming Vertical Nepal Project. PrimaLoft Inc., a NY-based materials science company developing high performance insulations and fabrics, will sponsor Dupre. Dupre will lead a team of […]
Designer Profile: Helly Hansen’s Technical Design Manager
Katrine Jopperud: Technical Design Manager, Helly Hansen Based out of Oslo, Norway, Katrine Jopperud is the Technical Design Manager for Helly Hansen specializing in the Ski and Watersport categories. She has a Masters in Industrial Design and has worked for Helly Hansen for 11 years. She also spent a few years at Helly Hansen’s Seattle office […]
Winter Ad Campaign Promotes Gore-Tex Through Rain, Mud and Snow
Photos courtesy of Shine United Winter is nearly here. As a result, runners across the country are about to be cast indoors due to cold, wet and windy conditions that transform running from a joyful athletic escape into a miserable task. A new advertising campaign featuring Gore-Tex product technology aims to debunk the drudge of […]
Ski Vermont Promotes Local Dairy Farming and Tourism
From left to right: Laura Hardie, New England Dairy Promotion Board, Clara Ayer, third generation dairy farmer and Sarah Wojcik, Ski Vermont. Photo courtesy Karen Pike By Jahla Seppanen It may not sound like the typical resort industry partnership, but Ski Vermont presented a contribution check of a record-breaking $16,365 to the Keep Local Farms Fund at Fairmont Farm in East Montpelier, VT, in early October 2015. The donation came from the proceeds of last winter’s Ski Vermont Fifth Grade […]
Drew Brees Turns Touchdowns into TRX Training for Local Schools
The Brees Dream Foundation has collaborated with TRX, producer and seller of functional training programs, to turn scored touchdowns into resources for local high schools across the nation. The “Drew Brees Touchdowns for TRX” program works by converting Saints quarterback Drew Brees’ touchdowns during November games into valuable physical education and athletic training equipment for […]
Brooks Beast Track Club Adds Stanford Standout and OSU Frontrunner
Brooks Running invited two new runners to its Beast Track Club. Stanford University’s Jess Tonn (pictured above) and Oklahoma State University frontrunner Natalja Piliusina became the latest additions to the team roster, earning the Beast’s iconic neon yellow kit just in time for the pivotal 2016 training season to begin. The Brooks Beasts Track Club is […]
Thru-Hike Syndicate Adds Continental Divide Trail for 2016 Hikers
Since 2014, the Thru-Hike Syndicate has supported a select group of thru-hikers who are attempting to complete either the AT or the PCT. Syndicate brands are now excited to open the challenge to thru-hikers attempting the 3,100 mileContinental Divide Trail (CDT). Thru-Hike Syndicate partners Vasque, Osprey Packs, Nemo Equipment, Leki Trekking Poles and Darn Tough […]
Running Film “The Push” Named Winner by Foot Locker and Asics
Foot Locker, Inc. and Asics America Corporation have chosen a winner in the “Real Lives. Real Runners.” film contest. Created by filmmaker Evan Kelman and featuring Marco Reininger, “The Push” was selected amongst competitors to air on November 1, debuting to the masses during the broadcast of the 2015 TCS New York City Marathon on […]
Trend Report: Winter Traction Aids
By Scott Boulbol If we are facing another epic winter, and we hope that we are, especially in the Eastern states people will be slipping and sliding all over, filling emergency rooms with broken wrists, head wounds and the like. Winter traction gear is a growing category, and these often-pocketable little wonders can keep people […]
Made In The USA: Clean Bottle
Photo courtesy Boston Magazine The infamous Bottle Boy brings production back to the U.S.A. By Aaron H. Bible Five years ago Clean Bottle attempted to revolutionize the water bottle by creating a sports bottle with a screw-off bottom for easy cleaning. Clean Bottle first released its original sport bottle in 2010, stemming from a stunt at […]
Aqua Sphere Unveils Dramatic On-trend 2016 Swimwear
Photo courtesy Aqua Sphere In a melding of fashion and glamour with sporty swimwear, Aqua Sphere, the Italian-born company famous for breaking the seal on the swim mask market, has expanded from technical goggles and into the swim apparel space (don’t worry, Aqua Sphere will continue bringing new goggles to market as well). With a kaleidoscope of […]
SixSixOne Launches Recon Knee Pad
SixSixOne, So-Cal manufacturers of mountain bike and motocross equipment, have teamed with XRD Impact Protection – an innovator in flexible repeated-impact protection tech – to develop a hardcore Recon Knee Pad for the new breed of mountain biker. Launched at Eurobike among a number of competitors in the soft-protection space, SixSixOne’s Recon Knee Pad was […]
Saucony Rings 2016 with Everun Cushioning
Saucony unveiled its newest Everun cushioning technology at the 2015 New York City Marathon – a feature that will define its Spring 2016 footwear collection. Positioned as its “next chapter of performance innovation,” Everun will bring runners continuous cushioning despite number of miles logged. Saucony’s Triumph ISO 2 and Guide 9 were the first models […]
Swiss Outdoor Lifestyle Brand Atreebutes Enters U.S. Market
By David Clucas Atreebutes, a Swiss outdoor lifestyle brand founded in 2008, will make its North American debut to retailers this winter trade-show season thanks to a partnership with brand-strategy agency The Mountain Project. Scott McGuire, president of The Mountain Lab, will act as Atreebutes’ master agent in North America, inclusive inclusive of sales and […]
Fashion Designer Tory Burch Forms Sports Activewear Brand
American fashion designer Tory Burch brings old-school stripes and florals, modernized by precision detailing and high-tech fabrics, to a new performance activewear line for women. The Tory Sport collection includes clothing, bags, shoes and accessories for running, studio, tennis, swim and athleisure lifestyle – a category of pieces that can be worn before and after […]
