Swiss Outdoor Lifestyle Brand Atreebutes Enters U.S. Market
By David Clucas Atreebutes, a Swiss outdoor lifestyle brand founded in 2008, will make its North American debut to retailers this winter trade-show season thanks to a partnership with brand-strategy agency The Mountain Project. Scott McGuire, president of The Mountain Lab, will act as Atreebutes’ master agent in North America, inclusive inclusive of sales and […]
Fashion Designer Tory Burch Forms Sports Activewear Brand
American fashion designer Tory Burch brings old-school stripes and florals, modernized by precision detailing and high-tech fabrics, to a new performance activewear line for women. The Tory Sport collection includes clothing, bags, shoes and accessories for running, studio, tennis, swim and athleisure lifestyle – a category of pieces that can be worn before and after […]
Bauer Hockey Promotes Movember Moustaches for Men’s Health
Bauer Hockey, a leading manufacturer of hockey equipment, has joined the “Movember” movement, partnering with the Movember Foundation — a global charity working to raise funds and awareness promoting healthier, happier and longer lives for men. During the month of November, millions will participate in the Movember campaign, showing support for men with prostate and […]
Big Wave Surfer Laird Hamilton Can’t Resist Athleisure Market
Photo courtesy of Laird Apparel Laird Hamilton, big-wave surfer, renowned waterman and expert fitness personality, announced the launch of his Laird Apparel LLC, a three-collection superline of sorts that includes functional, technical and performance-based product. Consisting of Off Shore, Fitness, and Lifestyle, the three-part collection is a business venture between three core partners: William Cawley, […]
Jordan Brand Unveils Station 23 Retail-Meets-Training Store
Photo courtesy of Nike Jordan Brand brings the Windy City a shopping-meets-training store for aspiring young athletes. Reflecting on the legend and dedication of basketball championship Michael Jordan, the shop, dubbed “Station 23,” aims to offer something modern, customizable and challenging. Chicago first embraced Michael Jordan as its own more than 30 years ago. The player […]
New Book Documents Untold Stories Behind Jeremy Jones’ Groundbreaking Films
New for this winter season, Teton Gravity Research and one of their key riders and snowboarding legend, Jeremy Jones, released No Words For The Way Down, an immersive, limited-edition photo journal documenting the iconic action sports athlete’s life, which has been dedicated for the last 20 years to alpine exploration, equipment pioneering, and human-powered ascent. “No […]
Mountain Hardwear and Cole Haan Blend Tech with Trend in Outerwear Leap
By Aaron H. Bible Mountain Hardwear hinted at things to come at ORSM, but no one thought their push into fashion would go this far. The San Francisco-based creator of performance apparel and equipment is lending its name, as well as its technical and performance expertise, to fashion brand Cole Haan in the launch of […]
Adidas Gets Energized by New Style of Urban Running
Photos Courtesy of Adidas In an invite-only run, Adidas brought together a few lucky New Yorkers to participate in the NYC Energy Run — an exclusive 5k geared at highlighting the “experience of the city.” A route was set to highlight the energetic vibe of NYC, while unexpected moments were planted along the track in […]
Process Breakdown: How Nau Recycled Down Gets to Your Jacket
Portland-based clothier Nau is one of the first brands to integrate a next-step in sustainable down production. Beginning with a sustainable vision, Nau worked closely with a number of partners over the course of several years to bring recycled down to life. In France, a vendor gathers down from reclaimed (post-consumer) down duvets and pillows, sorts it, […]
Dallas Cowboys Back as America’s Favorite Football Team
Photo courtesy of Nike and the NFL According to The Harris Poll — one of the longest running surveys measuring public opinion in the U.S. — the NFL Dallas Cowboys have returned to the number one spot as America’s favorite football team. The Cowboys rose from fourth place last year. Sharing the number two spot […]
Giving Back: Lift23 Socks Pair Performance with a Purpose
An Indiegogo-funded ski sock company goes one-for-one, serving both outdoor consumers and thousands of homeless youth in NYC. By Jahla Seppanen “I knew that solely trying to make money from socks was not enough,” said Edward Del Guercio, founder of Lift 23 performance ski/snow socks. Prior to the company’s founding in September 2014, Del Guercio […]
Smell-Proofing Your Apparel
The odor control space has gotten more heated each year. Here are three players in the running with smell-proofing technology… By Aaron H. Bible POLYGIENE Polygiene is a dominant anti-microbial technology that prevents the growth of odor-causing bacteria. Some key outdoor brands using Polygiene technology include Patagonia, La Sportiva, Eddie Bauer, POC, Dissent, Sitka and Athleta. […]
Louisville Slugger Hand-Makes World Series Bats
Louisville Slugger made specially branded 2015 World Series bats for players who will be in this year’s World Series. Both Mets and Royals players will swing with Louisville Slugger hand-made bats, including Mets’ Postseason record-setter Daniel Murphy and Curtis Granderson, David Wright, Michael Cuddyer, Wilmer Flores, Travis d’Arnaud, Juan Lagares and Kelly Johnson. Louisville Slugger […]
Full Insider Guide: Insoles Finding Wider Audience
Photo courtesy of Icebug More cushioning in footwear is encouraging consumers to seek variety and customization in aftermarket insoles. By Thomas J. Ryan The insoles category, continually bolstered by those enduring injuries, has been expanding smartly for years. But the minimalist craze – with its attention to barefoot-feel – worked against the supportive message insoles […]
What’s In Your Jacket? An SGB Materials Primer…
Our Fall run-down of some of the latest fabric and material technologies. While not exhaustive, and you won’t need the periodic table to get through it, our list explores and explains a few innovations retailers and consumers should be looking for this winter and next spring. By Aaron H. Bible COLUMBIA Although much has already been […]
