Brunt Workwear Moving into Wholesale Market to Expand Reach
On the heels of its third straight year of triple-digit growth, Brunt said it is breaking from its DTC exclusivity with 23 wholesale partners across the U.S.
Blain’s Farm & Fleet Recognized by Forbes as Best Employer for Sixth Consecutive Year
“Realizing this survey is based on evaluations from our associates and neighbors, I am incredibly proud of their enthusiasm for this company, six years in a row.” —Mark Hasting, President, Chief Commerce and Operating Officer, Blain’s Farm & Fleet
New Era Cap Introduces 2024 Collections for MLB Season
Each team will tell its franchise story by the design of its batting practice cap.
Outdoor Master Signs Snowboarding Star as Brand Ambassador
Outdoor Master, the outdoor gear brand and an official supplier to the US Ski Team, signed Noah Victor, the 21-year-old snowboarding sensation, to its team of brand ambassadors for the third consecutive year.
USA Pickleball Certifies Owl Paddles For Tournament Play
The partnership, coupled with USAP approval and certification, positions Owl to make an even bigger impact on the growing paddlesport category.
Garmin Changes the Game for Live Sonar Deep-Sea Fishing
“Anglers have never seen live sonar images at depths like this or at this speed—truly a game-changer for deep-sea sportfishing.” —Dan Bartel, Vice President, Global Consumer Sales, Garmin
Arvin Goods Sock Collection Leads Change in Sustainable Production
The latest launch features crew socks made from 79 percent recycled materials, including 43 percent recycled polyester and 36 percent Recover recycled cotton fiber, saves up to 18 gallons of water per pair compared to a pair made with conventional cotton.
Inov8 Drops Nex-Gen Trail Running Shoes
“The new shoes are neither over-engineered nor under-engineered, in the strong belief that nature knows best. We let your foot control the shoe, not the shoe control the foot.” —Inov8 Founder Wayne Edy
Puma Hoops and Lamelo Ball Accelerate the Game with Porsche Collab
In collaboration with Porsche, Puma Hoops and LaMelo Ball will release the Puma x Porsche Collection on February 17 fusing basketball with auto excellence.
Columbia’s Omni-Heat Infinity To Support U.S. Return to the Moon
“Our ongoing partnership with Intuitive Machines has the potential to drive even more innovation for our brand.”—Joe Boyle, Brand President, Columbia Sportswear
Original Converse Weapon Returns
At the helm of the revived Converse Weapon is Shai Gilgeous-Alexander, the All-NBA first-team point guard and two-time All-Star who stars in the remake of the original 1986 “Choose Your Weapon” campaign.
Puma releases the Spirex, a technical street-style sneaker
Puma’s street-style Spirex distills iconic footwear designs from the brand’s archive.
Adidas x Patrick Mahomes Drop the Mahomes 2 Collection
“Mahomes 2 has been years in the making and is the result of unparalleled collaboration between Mahomes and our industry-leading designers to create a premium, unique collection.” —Chris Murphy, Senior Vice President, Brand Marketing, Adidas
Huk Performance Fishing Apparel Introduces Mossy Oak Stormwater Pattern
The Mossy Oak Stormwater pattern represents what every fisherman respects—stormy waters, choppy seas, swirling gray skies, and charging swells.
Primal Partners with the National Cycling League
Through the agreement, Primal is the exclusive pro-tour cycling apparel provider for NCL’s Denver Disruptors, Miami Nights and Atlanta Rise.
