TRX Launches First Brand Marketing Campaign
With “Make it Personal,” the company is moving from “just black-and-yellow straps into the realm of being either a tool or a solution for any activity,” said TRX President Paul Zadoff.
Knowing Shade
Performance eyewear brands are bringing cutting-edge technology and materials to their retro and fashion-forward styles.
Altra Puts Coaching Tips In A Running Shoe
“Basically it’s a running coach in a shoe,” said Altra founder Golden Harper in an interview at the Boston Marathon EXPO. “It teaches you how to check your body when you need it.”
Adidas Apologizes For Boston Marathon Email
Adidas spent part of Tuesday recovering from a public relations flub after it sent a marketing email to its customers with the subject line: “Congrats, you survived the Boston Marathon!”
How Did Running Brands Do In The Boston Marathon?
Yesterday’s 121st running of the Boston Marathon was a big day for American runners as well as for Nike, but most of the major running brands saw their key ambassadors finish strong.
Get Into Kevin Love’s Skivvies
The professional basketball player collaborated with Saxx Underwear on a signature collection inspired by Love’s personal style and influences.
Skechers Rolls Out ‘YOU By Skechers’ Athleisure Collection
Said Kathy Kartalis, SVP of global product at Skechers, “The YOU collection is an exciting crossover between our lifestyle lines and performance, and really speaks to the way the modern, busy woman is living her life.”
Demand On The Rise For Rugged, Off-Road Campers
The future of the off-road camper market is convenience and technology, according to TC Teardrops Owner Todd Mowrer.
Check Out The Boston Marathon T-Shirts!
Lots of unicorns, shamrocks, lobsters and colorful takes on Boston’s unique accent and inspiration played out on the t-shirts that showed up this past weekend to greet runners set to take on the 121st running of the Boston Marathon.
Sports Tech Brand Launches Female-Focused Soccer Line
The collection by Storelli was developed with input from several top female athletes including National Women’s Soccer League players Kristie Mewis and Rocky Rodriguez, the 2016 Rookie of the Year.
Top 25 Clicked Articles From SGB Online Last Week
Piper Jaffrey’s bi-annual teen survey, Omega Sports’ sale and Under Armour’s store opening in Detroit were among the most popular stories last week on sgbonline.com.
Are Mountain Conglomerates The Future Of The Ski Industry?
Director of Public Relations for Aspen Skiing Company Jeff Hanle said its purchase of Intrawest and Mammoth Resorts were timely due to opportunity and a shift in the ski industry.
Speedo Brings Boot Camp To The Pool
“WTRX” (Water Xtreme) classes being launched this year at Life Time Fitness seek to draw the “high-intensity go-getter” to the pool, according to Kathleen Davis, director of merchandising, Speedo Fitness.
Balega Unveils Your Dream Run Winners
The victors will see their unique sock designs come to market in mid-April at Balega specialty retailers nationwide.
What’s On The Horizon For Non-Profits Attending Outdoor Retailer?
SGB spoke with representatives from Big City Mountaineers, the Access Fund and Protect Our Winters to find out what the public lands controversy and location change could mean for them.
