Marking the company’s first location in Europe, the Canada Goose London flagship store, the brand’s largest retail space to date, will be located on iconic Regent Street.
Writer: Travis Poulin
Continuing its global expansion, Canada Goose Holdings Inc. will open two flagship stores this fall, in London, U.K., and Chicago.
The company will also expand its e-commerce channel to seven new markets including Germany, Sweden, Netherlands, Ireland, Belgium, Luxembourg and Austria.
Marking the company’s first location in Europe, the Canada Goose London flagship store, the brand’s largest retail space to date, will be located on Regent Street, one of the U.K.’s most iconic shopping destinations. In Chicago, the brand will open its doors on Magnificent Mile on Michigan Avenue. Both stores will feature inspired Canadian design elements, including marble quarried in British Columbia, as well as the broadest assortment of seasonal collections and exclusive collaborations, and will provide an opportunity for consumers to engage and learn more about the company’s 60-year history.
“Opening our first European store is not only a milestone for Canada Goose, but it’s turning a dream into reality. London and Chicago are world-renowned shopping destinations and I’m proud to bring our Canadian heritage, experience and unparalleled product to their historic streets,” said Dani Reiss, president and CEO of Canada Goose.
Building on its six decades as a manufacturer, Canada Goose became a retailer in 2014 with the launch of its first e-commerce site in Canada, quickly followed by the U.S. in 2015 and the U.K. and France in 2016. Launching in seven additional European markets this fall, customers will have access to the brand’s largest assortment, exclusive products and decision-making tools to help find the right product for their environment, level of activity and desired fit. Online sales have grown quickly to reach sales of $33.0 million in it year ended March 31, 2016, which represented 11.4 percent of its consolidated revenue.
In 2016, Canada Goose opened its first two flagship stores in Toronto and New York. In its initial public offering earlier this year, Canada Goose wrote, “We plan to open a limited number of additional retail stores in other major metropolitan centres as well as premium outdoor destinations where we believe they can operate profitably. This unfiltered window into our brand will allow us to develop a closer relationship with our customers through unique experiences, feature our full product offering and drive revenue growth across both channels.”
Photos courtesy Canada Goose