SGB Today Outdoor

Oakley, VSCO Partner To Launch Prizm Lens Technology

Oakley engineers partnered with VSCO’s color scientists to conceptualize a custom filter that replicates the effects of the Prizm lens technology in three presets – road, snow and tungsten.

Item Of The Day: Petzl Bindi

The ultra-lightweight Bindi headlamp fits in the palm of the hand, is waterproof and weighs in at 35 g.

Osprey Teams With Ibex, Keen To Save Owyhee Canyonlands

Larger than Yellowstone, the Owyhee is home to one of the nation’s largest herds of California bighorn sheep, the imperiled Greater Sage-Grouse and more than two dozen plant species that exist nowhere else in the world, but the area is in danger of oil development.

American Whitewater Urges EPA To Protect Clean Water

“Paddlers know that healthy rivers attract and inspire new businesses, revitalize communities and create boons to public health, fitness, and happiness,” said Evan Stafford of American Whitewater.

Yakima Unveils Inaugural Fall Line

At the center of the fall product launch are the OffGrid cargo basket, the LongArm truck bed extender, the FatCat Evo, an update to the snow sports mount and the FatCat ShowDown – the first side-loader for kayaks and SUP’s.

Hong Kong’s Revolutionary Bike Share

GoBee Bike, Hong Kong’s first cashless and station-free bike sharing service, operates via a smartphone app that allows users to locate a bike, unlock it and ride it to the destination of their choice.

American Whitewater To Host Gore Canyon Fest

The flagship race takes place through Gore Canyon, which is often considered one of the hardest whitewater runs in Colorado. The intimidating and often humbling stretch has a reputation for challenging even the most experienced boaters.

Swiftwater Rescue: A Vital Skill For All Paddlers

“Many tragedies that have happened on the water could have been prevented with basic swiftwater rescue techniques,” said rafting outfitter Ryan Snodgrass. “This is why it is important for professionals in the river outfitter industry to be fluent in these skills.”

Outdoor Research Releases Tribute Video To Women Athletes

“I began thinking about the conversation about ‘Where are the females?’ which has kept coming up in the past five years at film festivals – and what I could do to change that topic,” said filmmaker Krystle Wright.

Vuori Blends Yoga, Art And Surf

Vuori is a Finnish word meaning mountain – a brand name Chris Miller and Joe Kudla found appropriate for the feeling when one reaches the top of a mountain.