Dakine reported continuing its partnership with Alterra Mountain Company as the official pack and bag sponsor for the 2023/24 winter season. In addition to supplying Alterra destinations, Dakine will support events, programs, staff products, and uniforms for the bike parks.
“We are excited to once again collaborate with Dakine, a brand that shares our passion for adventure and the mountains,” said Ryan Blanchard, vice president of Brand Partnerships at Alterra Mountain Company. “Featuring Dakine’s products throughout our family of mountain destinations through retail and events allows us to offer premium products and opportunities to our guests to inspire them to return to the mountains year after year.”
“Dakine and Alterra Mountain Company are both ignited by the love of an active lifestyle, and this couldn’t be more of a perfect partnership for year-round fun in the mountains,” said Nick Meistrell, vice president of Global Marketing at Dakine. “We are proud to be involved in the magic of the mountains with them and eager to share our products with the snow community in the winter and the bike communities in the summer season. This a chance to build upon those relationships and help visitors have a perfect ride at Alterra’s beautiful mountain destinations.”
This partnership includes destinations across North America.