Solo Stove announced that Snoop Dogg will be the company’s official “smokesman” to support its mission to eliminate smoke from backyards.

“I love a good fire outside, but the smoke was too much. Solo Stove fixed the fire and took out the smoke. They changed the game, and now I’m excited to spread the love and stay warm with my friends and family,” said Snoop Dogg.

“We’re stoked to have a product so good, it even inspired Snoop to go smokeless. As the most popular smokeless fire pit in the world, Solo Stove is all about bringing people together and creating a vibe that encourages you to sit back, relax, and enjoy your time with friends and family. Snoop, like Solo, is about good moments, and we’re looking forward to welcoming even more people to the Solo Stove family, ” said John Merris, CEO of Solo Brands.

Snoop Dogg will partner with the company on smokeless product innovation and contribute toward designing a signature line of Snoop Dogg x Solo Stove products.

The collaboration starts with a limited edition bundle that includes a Bonfire Fire Pit designed by Snoop, a fire pit stand, a Snoop bucket hat, and a Snoop x Solo sticker pack.

Photo courtesy Solo Stove