SGB Today Outdoor
Blackcrows expands partnership with Freeskier Nikolaï Schirmer
Blackcrows, the French ski brand focused on design-driven performance ski gear and apparel announced it expanded its partnership with freeskier Nikolaï Schirmer to include apparel and equipment.
Terracea Elevates Core Winter Gear for 2024
Terracea, the maker of winter and ski jackets, founded in 2017, will expand its focus beyond the core winter market in 2024 with a collection that integrates everyday style with performance functionality.
5.11 Tactical Adds EDC Products for Winter 2024
5.11 Tactical added everyday carry (EDC) products to its Winter 2024 line to meet the needs of first responders, outdoor enthusiasts, and those who prioritize preparedness.
Recco Continues Global Expansion of SAR Helicopter Detectors
The Recco network will continue to expand in 2024 as the brand partners with more SAR organizations.
Watershed Drybags Introduces New Material and Colors For 2024
Watershed Drybags introduced a new material, Kryptothane Plus, on all its recreational drybags and three new colors—safety orange, royal purple and smoke green.
SylvanSport Introduces Vast Travel Trailer
SylvanSport, the Brevard, NC-based manufacturer of adventure travel trailers, pop-up campers, rooftop tents, and outdoor gear, launched the 21-foot Vast travel trailer.
Lucyd Eyewear signs NFL Defensive End as Ambassador
Innovative Eyewear, Inc., the manufacturer of ChatGPT smart eyewear under the Lucyd, Nautica, Eddie Bauer, and Reebok brands, signed Emmanuel Ogbah as brand ambassador. Ogbah plays for the NFL as a defensive end for the Miami Dolphins.
La Sportiva Releases New Skis and Alpine Touring Boots for 2024
La Sportiva is releasing four new ski models for 2024—Capo, Tempo, Sorriso, and Salto, and two new lightweight alpine touring boots, Kilo and Stratos Hybrid.
GoPro Named Official Camera of Vans Pipe Masters Surf Contest
The world’s most versatile camera is set to deliver epic perspectives from the legendary Pipeline Wave on the North Shore of Oahu
Adventure Wagon Introduces Gear Shop and Ox Box
The builder of modular camper vans, launched a gear shop for outfitting vehicles, including branded apparel to sleep systems, camping gear, power options, and storage solutions, and released its stackable Ox boxes for outdoor adventures.
Backcountry Renews Utah Avalanche Center Partnership
Content creation is reportedly part of the agreement, leveraging Backcountry’s channels and building on its video library.
Winchester Launches Pet Products Line
Winchester Ammunition, a subsidiary of Olin Corp., introduced a line of pet products, the Winchester Signature series, and a brand called King Buck for U.S. consumers.
Eagle Creek Updates NMW Duffel for 2024
The company said the minimalist form of the redesigned Duffel delivers “everything the traveler needs in functional simplicity.”
Baffin Adds Glacier Collection to Canadian Boot Factory
Baffin extended its Made-in-Canada offerings with four boot styles for men and women. Its Glacier collection styles Mountain and Cambrian (men’s) and Maple Leaf and Cambrian (women’s).
Dakine launches Winter 2024 Signature Series
Dakine launched its winter signature series of packs, gloves and mitts, designed in collaboration with snowboarding and ski athletes Sam Taxwood, Louif Paradis, Jill Perkins, Karl Fostvedt, and Sammy Carlson.
