JLab signed multi-year endorsement deals with PGA Tour pros Keegan Bradley and Sepp Straka. Bradley is the 13th-ranked golfer in the world with six PGA Tour wins and a runner-up finish so far in 2024. Straka is 17th in the world with two PGA Tour wins.
Bradley’s golf bag will feature a JLab logo to celebrate the collaboration. His caddie, Scott Vail, will also display JLab logos on his sleeve and yardage book. Straka will showcase the brand on his shirt sleeve, as will his caddie Duane Bock. Both partnerships will reach golf’s international audience through 2026.
“Understanding the importance of pre-round routines—which includes listening to many Boston sports podcasts to get in the zone for Keegan—we knew both of these players would be a natural fit as representatives of JLab as we grow the brand globally,” said JLab CEO Win Cramer. “Our partnership with these two international stars underscores a commitment to delivering technologies that transcend conventional boundaries. We create products that elevate performance, enhance focus and enable anyone to immerse themselves in whatever gives them strength or calm. We look forward to joining Keegan and Sepp’s success stories and helping other athletes like them ensure they have the perfect audio companion for their journey to excellence.”
In his 13-year career on the PGA Tour, Bradley was voted Rookie of the Year in 2011. He won the PGA Championship and contributed to international teams in the Ryder Cup and Presidents Cup competitions. He boasts top-tier rankings in driving distance. His pre-shot routine, aggressive play on course and consistent ball-striking have made him a standout figure in the golfing world.
“Finding the right focus before stepping onto the course is critical for me,” said Bradley. “Having the ability to tune out the rest of the world with great noise canceling and immersive sound quality will help set the stage for success on every swing. I’m excited and proud to add JLab to my amazing roster of sponsors and look forward to our continued partnership.”
Straka, the Austrian golfer, turned pro after college and made his mark on the PGA Tour. As the first Austrian to earn a PGA Tour card, Straka also became the first Austrian to win on the PGA Tour when he won the Cognizant Classic in The Palm Beaches in 2022. Straka’s second career victory came at the John Deere Classic in July 2023, and he earned a spot on the European team at the 2023 Ryder Cup, contributing to their victory.
“I’m delighted to join forces with JLab and represent the brand on the tour. Partnering with a brand that gets the importance of focus and winning was an important consideration for me,” said Straka. “JLab adds the perfect beat to my preparation, helping me tune in, block out the noise and go for the win with style.”
Bradley and Straka begin representing JLab’s products and logos on January 24 at the Farmers Insurance Open at Torrey Pines Golf Course in San Diego, CA. Both pros will be using a variety of JLab equipment, including the JLab Epic Lab Edition True Wireless Earbuds and outfitted with the recently introduced JLab Lux ANC Over-Ear Headphones. While on the course for practice rounds, Bradley and Straka will pocket a set of JBuds Mini True Wireless Earbuds, which are discreet and portable for use on the go.
JLab plans to add to its roster of international golfers in 2024 as its product assortment and brand grow globally in the US, Europe and APAC. JLab is available in more than 100 countries.
Image courtesy PGA/Keegan Bradley