SGB Today Outdoor
Carhartt Redefines Women’s Workwear with Spring 2024 Collection
Powered by Tencel Fibers, the workwear brand introduces its lightest, softest gear designed by and for women.
Cordura Eco Fabrics Compliment G-Shock Watch Series
Casio America launched the utility black series of watches using Cordura Eco Fabric for the watch bands.
Nemo + Out&Back Outdoor Partner on Trade-In Program
“Nemo designs durable, top-quality gear, making them the perfect partner to help scale and democratize circular solutions to the outdoor industry.” —Barruch Ben-Zekry, Founder and CEO, Out&Back.
Insulated Jackets From KUIU for Brisk Winter Days
With much of the U.S. getting hit with frigid temperatures, KUIU introduced the brand’s latest down-insulated jackets for the cold/wet winter months ahead.
Ronnie Fieg for Diemme Cornaro
Ronnie Fieg, owner-operator of Kith, renewed his partnership with Diemme, to update the Cornaro in Kith’s Winter 2023 Palette.
S’Well Launches Latest Hydration Product with Explorer Bottle
S’well’s latest product, the Explorer Bottle, uses the same technology as the brand’s original bottles and tumblers but with a new shape for increased functionality when hydrating on the go.
Shot Scope Debuts Pro ZR Laser Rangefinder
“Shot Scope is very excited to innovate the laser rangefinder category once again with a device that provides the best combination of distance and accuracy, with a construction and design that offers unmatched durability for handling harsh conditions on the course.” —David Hunter, CEO of Shot Scope.
Ashworth Golf Debuts “Insanely Soft and Stylish” Golfman Hoodies for 2024
“The popularity of the Golfman Hoodie among PGA Professionals speaks volumes to the incredible fabric, super soft feel and consumer affinity for the Ashworth brand.” —Eddie Fadel, President, Ashworth Golf
JLab Partners with PGA Tour Pros
JLab plans to add to its roster of international golfers in 2024 as its product assortment and brand grow globally in the US, Europe and APAC. JLab is available in more than 100 countries.
Nordica Celebrates Ten Years of Enforcer and Santa Ana With 2025 Collection
“We knew how we wanted the new skis to ski and what we wanted to improve, which resulted in new designs, constructions, waist widths, sizes, and rocker profiles.” —Ethan Korpi, Nordica’s North American product marketing director.
Revo x Bode Miller Goggle Collection Enhanced with Eyeglass Prescription Insert
“The launch of Goggle Rx is a testament to our dedication to building the next generation of goggle technology that complements our customers’ active lifestyles.” — Cliff Robinson, CEO, Revo
Jones Snowboards Fair Trade Certified
“…We hold all our factory partners to the highest social responsibility standards. Achieving Fair Trade Certification honors our longstanding commitment to the people who manufacture our products.” —Jeremy Jones, founder, Jones Snowboard
Astral Buoyancy Drops Bluesign-Approved YTV 2.0 to Life Jacket Collection
Astral YTV 2.0 personal flotation device, the fifth product in its life jacket collection, is the first to use Bluesign-approved materials, ensuring the least possible environmental impact.
Merrell Signs Ambassador Athlete; Names 2024 Test Lab Trail Team Athletes
Merrell reported that for 2024, the company signed ultra-runner Coree Woltering as an ambassador athlete. Sara Aranda, Morgan Elliott, and Mercedes Siegle-Gaither earned a spot on the global roster of trail runners wearing the MTL Skyfire 2.
Hobie Eyewear Announces Rep of the Year Awards
Hobie Eyewear, based in Oceanside, CA, honored Conrad Ferla and AJ McWhorter with the Rep of the Year Awards for their “exceptional achievements, embodying the spirit of the brand and contributing significantly to its growth.”
