SGB Today Apparel
Castore to Sponsor Hendrick Motorsports in Apparel Deal
Castore has become the official performance sportswear and at-track teamwear provider of Hendrick Motorsports, marketing the U.K.-based sportswear brand’s first NASCAR partnership in the U.S. market.
Hibbett Inc. and Nike Launch 2023 Sole School Program
Hibbett | City Gear, in partnership with Nike, awarded 103 high schools and more than 2,500 students nationwide with in-kind donations, products, mentoring, and job opportunities, valued at over $650,000.
U.S. Ski & Snowboard Partners With Backcountry
The U.S. Ski and Snowboard Association reported it entered into a partnership with Backcountry to design apparel and host an online shop for the national governing body of Olympic ski and snowboarding.
Houdini Amplifies Sustainability Commitment; Partners with Polartec
Houdini Sportswear amplified its sustainability commitment at ISPO, previewing its 2023 Planetary Boundaries Assessment, due in Q1 2024 and debuted a collaboration with long-term partner Polartec.
Dick’s Partners with Notre Dame Athletics
Dick’s Sporting Goods signed a multi-year partnership agreement with Notre Dame Athletics to become its official sporting goods retailer.
Dakine launches Winter 2024 Signature Series
Dakine launched its winter signature series of packs, gloves and mitts, designed in collaboration with snowboarding and ski athletes Sam Taxwood, Louif Paradis, Jill Perkins, Karl Fostvedt, and Sammy Carlson.
UYN Sports signs Bode Miller as U.S. Ambassador
UYN Sports, the manufacturer of technical apparel, footwear and accessories, named alpine ski racer Bode Miller as U.S. brand ambassador.
Grundéns Using Compostable Bag for Apparel Line
The new Velo bag, which can decompose within a year, to replace plastic poly bags.
New Era Partners with Lone U.S. Formula 1 Team
New Era reportedly inked a long-term headwear partnership with the MoneyGram Haas F1 Team for the 2024 season and onwards.
Jogology Builds on Run Community, Supports Speciality Run Retailers
The sock brand “prioritizes supporting and fostering the growth of its valued retail partners.”
Pentland Brands Drives 100-1-0 Sustainability Ambitions
Pentland Brands reported it has partnered with Segura, a UK-based software solutions provider, to map its entire multi-brand, multi-tier supply chain—from the first tier to raw materials—across its global operations.
JD Sports and Finish Line Introduce Same-Day Delivery
JD Sports and its sister retailer, Finish Line, announced plans to launch same-day delivery across its more than 500 stores in the U.S.
New Balance to Sponsor Australian Open
New Balance signed an agreement to become the official Performance Apparel and Footwear supplier to the Australian Open and United Cup.
Nike and BSN Sports partner with The Frontier Conference
Montana’s The Frontier Conference reported it signed a five-year deal with Nike and BSN Sports to be its official conference apparel and equipment provider.
Free Fly Welcomes Christa Funk to Ambassador Team
Free Fly, a performance apparel brand, added Christa Funk to its growing ambassador team. Through her photography, Funk is known for capturing the waves, surf breaks and moments in big wave surfing.
