New Balance signed an agreement to become the official Performance Apparel and Footwear supplier to the Australian Open and United Cup.
“We are thrilled to join with New Balance. We share a common goal of growing tennis through innovation while honouring the sport’s rich heritage, making New Balance an obvious partner for two of the sport’s biggest events—the Australian Open and the United Cup,” Tennis Australia’s Chief Commercial Officer Cedric Cornelis said.
“New Balance has a long history of investing in tennis, with some of the game’s biggest names as proud ambassadors of the brand. We are excited to work with New Balance as it expands its presence in the sport even further,” Cornelis continued.
“We are proud to work with Tennis Australia and their innovative team on one of the most exciting new events in the global tennis calendar in the United Cup, and of course the iconic Australian Open. This is more than a sponsorship, it is a celebration of two brands dedicated to growing the game and inspiring the next generation of tennis players and fans,” Global Director of Sports Marketing for New Balance Tennis and Baseball Evan Zeder said. “Together, we are committed to making a lasting impact on the world of tennis and leaving a lasting impression on the hearts of future athletes.”
New Balance reported it would release an AO co-branded line of performance apparel and footwear available online and during the AO from New Balance’s on-site retail store on Grand Slam Oval. New Balance will also outfit ball kids for the United Cup, played in Perth and Sydney.
New Balance’s tennis ambassadors include American Coco Gauff, who won her maiden Grand Slam title at the US Open in September, and Tommy Paul, who reached the semi-finals in Australia last year.
Photo courtesy New Balance
