The Northwest Company, a leader in the home textile industry and the number one throw manufacturer in the United States, formed a multi-year agreement with the University of Southern California which gives the company exclusive rights to manufacture and distribute blankets, throws, bedding, towels, and bathroom accessories in off-campus retail channels.
 
“The University of Southern California’s rich history and traditions have helped contribute to the passion that the USC brand embodies,” stated Ross Auerbach, president of The Northwest Company. “These values and characteristics are what endeared the USC brand to us, and were the driving force behind our desire to expand this commitment. The Northwest Company is proud and honored to be a part of USC’s traditions and passion, and we look forward to achieving continued success together for years to come.”
 
The Northwest Company, known most widely for making the best sports blankets in the game, will offer a variety of University of Southern California accessories beginning in July of 2015. The products will be sold in leading and independent retailers nationwide as well as on thenorthwest.com.
 
“We are excited about this new strategic partnership with The Northwest Company,” said Steve Fuller, Trademarks and Licensing Manager at the University of Southern California. “Northwest has extensive experience with exclusive agreements with the professional leagues and we are confident in their abilities to both protect and enhance USC’s brand in these product categories.”