The Athlete’s Foot reported plans to open a TAF 3.0 “neighborhood” omnichannel concept store in Atlanta in late April.

TAF 3.0 will emphasize local product assortments and community engagement, increase its apparel capacity through store concepts and introduce brand partnerships with Polo, Kappa, Sergio Tacchini, PRPS, Market, Gudlyfe, and other streetwear brands.

The Athlete’s Foot recently reported record global retail revenue of $555 million for 2022 with 10.2 percent year-over-year organic growth. Param Singh, owner and CEO of Arklyz Group, which owns TAF globally, shared at the time, “Although the retail landscape presented some unique challenges in 2022, we are extremely enthusiastic about TAF’s financial performance in 2022 and proud to celebrate the outstanding performance of our community-based initiatives, programs, and partnerships with our partners.”