Tehama appointed Chris Alcocer as the company's new national sales manager. Alcocer will report to Steve Novak, senior VP of sales for Tehama, to strategically plan and direct the sales force of Tehama.
“The addition of Chris is an integral part of our continued commitment to be the standard by which all other companies are measured,” says Novak. “His experience and enthusiasm will add another dimension to our management effort.
Most recently, Alcocer served as national sales manager for Fila apparel, and was responsible for all aspects of the business. This included managing the sales force and national accounts, sales forecasting and budgeting, tournament sales, sales meetings and The PGA Merchandise Show, inventory control and product presentations and development.
Prior to his time with Fila, he served as an independent sales representative for Ashworth in South Texas and Ping in Southern California where he twice earned Salesman of the Year honors.
“I cannot begin to express how excited I am to have the opportunity to take my career to the next level with such a highly respected company in the industry. The level of dedication and passion that Nancy Haley and her entire management team bring to work each day is truly remarkable. I intend to continue to bring my level of service and integrity to a company that has built its reputation on those principles.”
Alcocer lives in Temecula, Cali. with his wife, Liz and two children, Cole age 5 and Ava age 2.
