Cervelo launched their new Consumer Generated Media contest and ad campaign, based on the tag Enjoy.Cervelo, this weekend on Cyclysm Sundays. The CGM promotion is a natural extension of Cervelos efforts as it has pioneered social media programs in the bike industry since 2005.
“We receive so many positive comments about our bikes,” said Gerard Vroomen, Cervelo co-founder. “One common thread that permeates all these messages is the love of cycling and the enjoyment our customers get out of our product. We wanted to communicate that passion and sense of fun and fulfillment and what better way than to let our customers speak for themselves.”