Mountainfilm in Telluride and Skram Media, owners of UCTV, today announced a strategic partnership that will combine Mountainfilm's quality programming with UCTVs vast online audience to enhance the entertainment experience on UCTV while engaging viewers in innovative new ways to promote Mountainfilm's 2007 Festival lineup and other films over the next year.
Under the terms of the agreement, Skram Media will create an official Mountainfilm TV Channel on UCTV to house its 2007 Festival Preview area with exclusive video clips. In addition, over the next year, Mountainfilm will upload several video clips and promos to the Mountainfilm Channel on UCTV.
“The UCTV and Mountainfilm partnership symbolizes what can happen when traditional media and new media find common ground,” said Daiva Chesonis, Marketing Director, Mountainfilm. “UCTV is the perfect online media partner to promote Mountainfilm's marquee climbing films to their audience and explore new and creative ways to harness the power of video. We are thrilled to be partnering with this forward-thinking company.”
“We are delighted to work with Mountainfilm on what looks to be one of the largest online video content partnerships in climbing media. Bringing more entertaining and exclusive content to UCTV helps further our goal of providing the best climbing video entertainment experience on the Internet,” said Mark Crowther, founder and CEO of Skram Media. “This partnership provides greater visibility and access to both Mountainfilms and UCTV's audiences, providing both companies with new outlets for growth and opportunity.”