TruFit Athletic Clubs appointed Joe Pritchard as its new CEO. The company stated that “Pritchard has a background in healthcare leadership and a commitment to wellness and brings over 45 years of business experience to TruFit.”

“I’m honored to join TruFit Athletic Clubs and contribute to its mission of promoting health and wellness while building a more powerful you,” said Pritchard. “Together, we’ll continue providing exceptional member experiences and positively impacting communities across the U.S. as we enter into its next phase of growth and expand the brand’s footprint.”

The company said Pritchard is stepping into the role of acting CEO at TruFit “during a pivotal growth phase.”

“Joe is steadfast in enhancing the company’s influence and extending its reach, all while prioritizing operational excellence,” the company stated in a release. “His unwavering dedication to advancing the organization is evident in his commitment not only to the individuals and members but also to their families and the communities TruFit serves.”

TruFit operates 40 locations. As it concentrates on “strategic and organic growth,” the company “anticipates expanding significantly in the coming years.”

Images courtesy TruFit