The Running and Fitness Event for Women took camp in the Windy City on June 9-10, 2016 for a short-n-sweet show that reiterated the famous Beyoncé chant, “Who runs the world? Girls.”
Tag: Trade
Montana Creates Governor’s Office of Outdoor Recreation
The state of Montana joined Utah, Colorado and Washington in creating an official Governor’s Office of Outdoor Recreation.
Gatorade, NFL, NBA Host Beat the Heat Campaign
The Gatorade Company has partnered with several top professional athletes for the Gatorade Beat the Heat educational campaign, focusing on the importance of hydration.
SIA Selects Park City, UT as New HQ Location
SnowSports Industries America (SIA) chose Park City, UT as the location for its future headquarters, with plans to move from the Washington D.C. metro area in August.
US Club Soccer Estimates $4.2 Million Economic Impact for 2016 Championships
US Club Soccer estimates a $4.2 million direct economic impact at the 2016 National Cup XV Finals and National Premier Leagues Finals in Aurora, CO.
Spartan Race Sells Stake to Hearst Ventures
Spartan Race, Inc. sold minority stake to Hearst Ventures, marking a significant foray into the live event space for Hearst, whose investments include Pandora and Buzzfeed.
Special Olympics Unified Sports Hits Milestone 1 Million Participants
Special Olympics announced a milestone as it surpassed the goal of registering 1 million Unified Sports participants, thanks to support from ESPN and other organizations.
OIA Names Five New Board Members
Outdoor Industry Association named executives from REI, NEMO Equipment Inc., Pacific Market International, CamelBak and W.L. Gore & Associates to its board Tuesday. The following directors will take their seats officially at the upcoming board meeting preceding the Summer Outdoor Retailer Summer Market: Eric Artz, EVP/COO – REI Cam Brensinger, Founder and CEO – NEMO […]
OIA Webinar to Review New Duty Relief Process
Outdoor Industry Association will hold a webinar June 22 to explain how companies can take advantage of the recently reformed Miscellaneous Tariff Bill process to reduce or eliminate duties on qualified imports…
OIA Signs MOU with Sustainable Apparel Coalition
Outdoor Industry Association and the Sustainable Apparel Coalition signed an MOU outlining their mutual obligations to broaden adoption of the Higgs Index, which…
Mountain Hardwear Inks Title Sponsorship of Psicobloc Masters at OR
Mountain Hardwear signed a multi-year partnership to title sponsor the Psicobloc Masters a three-day climbing event, held annually at the Utah Olympic Park in Park City, Utah, during Outdoor Retailer Summer Market.
CrossFit Brazil Grows Participation
AS of June 6, 2016, Brazil is currently the fourth country leading in the number of official CrossFit gyms, trailing the U.S., Canada and Australia.
Nike Commits to Kids Physical Education Across China
Nike Inc. has committed to getting more than two million kids active across China as part of the China-US Cultural Exchange in Beijing.
KFit Acquires Groupon Indonesia to Expand Fitness, Wellness Connections
KFit Holdings Pte Ltd, a company connecting consumers with fitness and wellness businesses across Asia Pacific- similar to ClassPass in the U.S.- signed a deal to acquire Groupon Indonesia at an undisclosed fee.
U.S. Physical Activity Plan Removes Term “Exercise”
The U.S. Government, ACE and other health organizations updated the National Physical Activity Plan to exclude the term “exercise.”
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal