Bosch eBike Systems entered into a distribution partnership with Universal Transmissions GmbH to meet growing demand from European ebike manufacturers…
Tag: Trade
Yeti Expands Marketing Team to Target Segments
Yeti Coolers, which created the market for $200-plus coolers, has expanded its marketing team to focus on the BBQ, Outdoor and Hunting markets…
Adidas Hires New Ad Agency for Sport
Adidas announced a new partnership with 72andSunny, the global creative agency, to lead its sport campaigns…
Phoenix Footwear’s Q4 Revenues Climb
Phoenix Footwear, the parent of Trotters and SoftWalk, reported sales for the fourth quarter of fiscal 2014 increased 28.0 percent to $5.6 million…
Nike Appoints GM of Global Footwear
Nike, Inc. plans to appoint Michael Spillane as VP and GM of global footwear. effective June 1. In his current role as VP and GM of Greater China, Spillane led the strategy to reset the market in Greater China. Angela Dong, currently CFO in Greater China,
Bogs Revenues Surge in Q4
Bogs wholesale revenues in North America jumped 69 percent the fourth quarter, driven by increased sales of women's and children's boots in the U.S. and Canada, according to its parent, Weyco Group, Inc. “The surge in shipments reflected i
Running Specialty Group Acquires JackRabbit Sports
The Running Specialty Group (RSG) has acquired JackRabbit Sports, consisting of four locations in the New York City market. Additionally, JackRabbit owner and founder, Lee Silverman, will join RSG’s leadership team in Denver a senior vice president
Jawbone Seeking Investors
Jawbone, the fitness wearable, is close to receiving a major investment from BlackRock, according to a report from Fortune…
Big 5 Expects Positive Comps in Q1
Big 5 Sporting Goods expects same-store sales to grow in the low-to-mid-digit range in the current quarter thanks to robust sales of winter products in January, strong sales of some non-winter categories and a slowing decline in firearms related sales…
Iconix’s Q4 Revenues Increase 7 Percent
Iconix Brand Group reported fourth-quarter revenues rose 6.8 percent to $112.4 million…
Timbuk2 Opens First Retail Store in Japan
Timbuk2 opened its first brick-and-mortar store in Kyoto City, Japan. It also expanded its Custom Bag Builder for the first time into a language other than English…
Icebug to Sponsor Obstacle Course Racing World Championships
Icebug USA, Inc. signed on as the exclusive shoe partner for the Obstacle Course Racing World Championships (OCRWC), which take place in October…
Crocs Posts Bigger Q4 Loss But Says Rebound Near
Crocs Inc. reported its non-GAAP adjusted loss increased 70 percent in the fourth quarter on a nearly 10 percent decline in revenues, but said it expects growth to resume in the second half of 2015 as initiatives taken last year kick in…
2XU Unveils First Global Campaign
2XU unveiled its first global campaign, #HEARTNOTHYPE, showcasing athletes who put their all, including their heart, into training. The short film captures respective quests to maximize performance…
Garmin Throws Support Behind Spinal Cord Research
Garmin International Inc. will release a special edition of its Vívofit 2 activity tracker as part of a new global partnership with the Wings for Life World Run…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal