2XU unveiled its first global campaign, #HEARTNOTHYPE, showcasing athletes who put their all, including their heart, into training. The short film captures respective quests to maximize performance, at whatever the level. Part of ensuring bodies and hearts are performing optimally is wearing 2XU compression gear, the world’s most technologically advanced
active-wear, thus empowering performance and supporting recovery.
The film can be viewed here: https://www.youtube.com/watch?v=1GEhjXHQR1I
2XU wrote, “The heart is our engine. It drives our blood and feeds our muscles. It shapes our recovery and optimizes our performance. The heart also defines our attitude and inner selves and is an integral component in our desire to train and accomplish our goals. 2XU Compression supports our engine, and boosts training, performance and recovery. Heart, not hype. Explore all things #HEARTNOTHYPE at www.2xu.com/heart.”
To celebrate the new campaign launch, 2XU has launched a global competition, allowing consumers the chance to win the Ultimate Performance Training Camp experience, to be held in Southern California. The Ultimate Performance Training Camp will offer industry leading insights on nutrition and psychology, arming each winner with everything required to achieve their best possible performance both physically and mentally. To enter, visit heart.2xu.com/win/#.
