Archery Sales Take a Pause

After two years of rapid but slowing growth, archery equipment sales appear to be trailing behind year ago levels. Point-of-sale data collected from about 15,000 retailers by SSI Data shows…

Nike Reaches Landmark Deal with Michigan

Marking the richest contract in college sports, Nike reached an agreement to replace Adidas as the uniform sponsor for the University of Michigan. The new Nike deal will last until 2027, with options to extend the deal to 2031…

Confluence Outdoor Pivots Toward SUP and Fishing Markets

Confluence Outdoor will wind down its its Bomber Gear apparel brand and stop distributing its Wave Sport whitewater kayaks in North America so it can shift resources toward its rapidly growing SUP and kayak fishing businesses, the company's CEO annou

Sports Authority Hires Advertising Agency

Sports Authority has chosen the advertising agency Kuhl/Swaine as its partner in developing their brand and consumer engagement strategy. Chief Marketing Officer Ron Stoupa, who joined Sports Authority in late January of this year, is leading the effort..

The North Face Explore Fund Awards $500,000 in Grants

North Face announced the final winners of the 2015 Explore Fund $500,000 grants program funding 47 organizations throughout the U.S. The North Face Explore Fund chose projects that use outdoor exploration as the catalyst for positive, personal or societal

Prana Heads to Friedrichshafen

Prana is headed to the OutDoor show in Friedrichshafen, Germany with an enhanced distribution network and new international sales team in place in Europe…