Sports Authority has chosen the advertising agency Kuhl/Swaine as its partner in developing their brand and consumer engagement strategy. Chief Marketing Officer Ron Stoupa, who joined Sports Authority in late January of this year, is leading the effort.
“Kuhl/Swaine has an expertise in creating highly emotional brand narratives for national retailers and as a result, we are extremely excited about the opportunity to partner with them,” Stoupa said. “The Kuhl/Swaine team understands Sports Authority’s core audience who are spending more time focused on leading a healthy and active lifestyle.”

“From our work with powerhouse brands like Majestic Athletic and Rawlings to award-winning campaigns for The St. Louis Blues, Kuhl/Swaine is steeped in the business of sporting goods. When we dovetail this with our strong history in retail, Sports Authority is a very natural fit,” said Dave Kuhl, Co-Owner at Kuhl/Swaine.

Sports Authority joins an impressive list of national clients at Kuhl/Swaine, which includes AB InBev, Bass Pro Shops, Stonegate Mortgage, Klipsch, Stifel Financial and The St. Louis Blues.

Headquartered in Englewood, CO, Sports Authority is one of the largest full-line sporting goods retailers, with 462 locations across 41 states and Puerto Rico.