Old Navy has launched an advertising campaign focused on establishing greater credibility in the activewear category. With a message of “Built for Play,” the company features people running, weightlifting and boxing…
Tag: Supplier
Under Armour Launches 2nd Annual Search For Top Youth Athletes
Under Armour kicked off its 2nd Annual Team UA NEXT campaign to find the NEXT generation of Under Armour athletes. Boys and girls between the ages of 7 and 12…
Patagonia, OIA Diverge on Trade Deal
Patagonia CEO Rose Marcario issued a scathing critique of the Obama Administration's efforts to seek Fast Track approval for the Trans-Pacific Partnership (TPP) Friday morning in a blog post that directly contradicts the position take by Outdoor Ind
Garmont Appoints Director of Operations
Garmont International Srl appointed Marco Sancandi to the newly created position of director of operations. In this position, Sancandi will play a significant role in long-term planning…
Colorado Ski Country USA Announces 2014-15 Double Diamond Award Winners
Athletes, on-mountain professionals and industry veterans recognized for their valuable contributions yesterday evening at the 52nd Annual Meeting of Colorado Ski Country USA (CSCUSA)…
RILA Urges TPA Support
The Retail Industry Leaders Association (RILA) urged members of the U.S. House of Representatives to approve H.R. 1314, a bill to renew Trade Promotion Authority (TPA) and extend Trade Adjustment Assistance (TAA) legislation…
Intersport Finland Sponsors National XC Ski Team
Intersport Finland Ltd has signed a five-year contract to serve as the main sponsor for Finland's national cross country skiing team, which will host the World Championships in 2017…
Intersports Sales Growth Accelerated Sharply in First Quarter
Intersport International Corp. (IIC) reported the overall pace of sales at Intersport stores worldwide accelerated sharply in the first quarter ended March 31 compared with the pace reported for all of 2014…
Life Time Fitness Acquisition Closes
Life Time Fitness, Inc. announced the completion of its acquisition by an investor group led by affiliates of Leonard Green & Partners and TPG…
Bridgedale Names Reps for Nine More States
Bridgedale North America has appointed sales reps to call on its dealers in nine states across the Pacific Northwest and Southwest…
Colorado Ski Country USA Sees Robust Skier Visits for 2014/15 Season
Colorado Ski Country USA (CSCUSA) reported that ski visits to its 21 members resorts reached 7.1 million this past winter, down about .05 percent from 2013/14 levels…
Argon 18 to Introduce New Investors
Argon 18, a Québec bicycle manufacturer, will announce a major investment in the firm at a press conference Friday, according to statement released by its founder and president Gervais Rioux…
Follet Corp. Acquires 200 Neebo Campus Retail Stores
Follett Corporation has purchased Neebo, a division of Nebraska Book Company that operates more than 200 campus retail stores…
Active Ride Shop Launches Collective Vision Contest
Last Saturday, Active Ride Shop and Vans united to unveil the Collective Vision Contest and show support to the local community at the Active Bakersfield Grand Opening Event. Working closely with seven schools in the Bakersfield community,…
Greenpeace Detox Resumes Focus on Outdoor Brands
Greenpeace has dispatched staff on an expedition to mountains across the globe to collect water and snow samples and test them for PFCs as part of its Detox Campaign…
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