Bridgedale North America has appointed sales reps for the Pacific Northwest and Southwest.

Craig Dixon will represent Bridgedale in Washington, Oregon, Idaho, Montana and Alaska, bringing a wealth of experience to the brand. Dixon currently represents Bridgedale’s sister company Mountain Equipment.

Ron Segall will represent Bridgedale in Texas, Oklahoma, Arkansas and Louisiana. Segall has a proven track record, having worked in the ski and outdoor industry for 25 years, and currently represents brands such as Pelican, Pivotal Ski Duffels and Zorrel running apparel.

“As we continue to grow the North American market, I’m confident our expanding sales team will bring the focus needed to further build and establish the brand in key dealers within outdoor, ski, trail and running sectors,” said Colin Sanders, brand president North America at Bridgedale.

Bridgedale North America announced the appointment of new sales agents for the Rockies and New England last week.