Salomon Ramps Up Specialty Outdoor Category with New Hire

Salomon announced the appointment of Anthony Diana as its new regional category manager for footwear in the U.S. In his new role Diana will work closely with both the sales and commercial organizations to further accelerate the market leading growth of th

Adidas Extends Sponsorship Agreement with Bucknell

Bucknell Athletics and Adidas have again extended their product and sponsorship agreement, which maintains Adidas as the exclusive supplier of footwear, uniforms, apparel and accessories for all 27 Bison varsity athletics teams…

Wilson Kicks Off Major Branding Campaign

Wilson Sporting Goods Co. will kick off a major brand marketing campaign featuring Serena Williams, Roger Federer and other global athletic stars alongside lesser known aspiring athletes this fall…