Eagle Creek launched the Eagle Creek Travel Hub at www.eaglecreek.com to provide helpful tools and content for real and desk chair travelers…
Tag: Supplier
European Trade Groups Open Lobbying Office in Brussels
Trade groups representing Europe's sporting goods and leisure industries took advantage of the first European Week of Sport to inaugurate a new lobbying office in Brussels Thursday…
Target Won”t Renew US License for Cherokee Brand
Cherokee Global Brands said Target Corp elected not to renew the license of the Cherokee brand in the U.S., according to a regulatory filing. The current license will expire on Jan. 31, 2017…
Sports Direct Affirms Guidance Ahead of Annual Meeting
Sports Direct International plc (“the Group”) said results have continued in line with management expectations since July, when the company released its results for the fiscal year ended April 27…
Octane Awarded $1.8 Million in Patent Infringement Case
Octane Fitness LLC has been awarded $1.8 million in attorneys’ fees and expenses for its defense in a patent infringement case brought by Icon Health & Fitness Inc…
NFL and Under Armour Expand NFL Scouting Combine Agreement
The NFL and Under Armour announced a multi-year extension of their NFL Scouting Combine agreement. Under the terms of the agreement, Under Armour will maintain exclusive rights…
Gander Mountain to Open in Youngstown, OH
Gander Mountain is expanding its presence in Youngstown, OH with a new store on the site of its current facility…
Dick’s SG Sets Grand Openings for stores in Columbus, OH and Polaris, OH
Dick's Sporting Goods plans to open two All-American Sports Center stores, which include a Dick's Sporting Goods and Field & Stream under the same roof, in Columbus, OH and Polaris, OH…
Salomon Ramps Up Specialty Outdoor Category with New Hire
Salomon announced the appointment of Anthony Diana as its new regional category manager for footwear in the U.S. In his new role Diana will work closely with both the sales and commercial organizations to further accelerate the market leading growth of th
Madshus Signs Team Gregg to Race Team
Madshus reports Olympians Brian and Caitlin Gregg have agreed to continue racing exclusively in Madshus's Nordic skis, boots, and poles for another two seasons…
Adidas Extends Sponsorship Agreement with Bucknell
Bucknell Athletics and Adidas have again extended their product and sponsorship agreement, which maintains Adidas as the exclusive supplier of footwear, uniforms, apparel and accessories for all 27 Bison varsity athletics teams…
Peak Sponsors 2015 Eurobasket Championship
Peak, the Chinese athletic apparel brand, appeared as an official partner in the 2015 Eurobasket Championship which started from Sept. 5, where it is also sponsoring…
Wilson Kicks Off Major Branding Campaign
Wilson Sporting Goods Co. will kick off a major brand marketing campaign featuring Serena Williams, Roger Federer and other global athletic stars alongside lesser known aspiring athletes this fall…
CamelBak Helps Festival Goers Forego 1.5MM Disposable Bottles
CamelBak has poured more than 1.5 million disposable bottles of water at music festivals so far in 2015, the fifth year of its #DitchDisposable campaign…

Vittoria Group Names Marx Senior Executive Manager
Vittoria Group appointed former pro cyclist and management consultant Michael Marx senior executive manager and member of its executive management team effective Aug. 1…