REI Adventures, an award-winning leader in worldwide guided active adventure programs since 1987, expands its Signature Camp destinations….
Tag: Supplier
New Balance Signs Sprinter Trayvon Bromel
New Balance signed 100-meter IAAF World Championship bronze medalist, Trayvon Bromell, to a multi-year endorsement contract. Bromell, a junior at Baylor University…
The Linde Group Unveils Hydrogen Fueled E-bike
The Linde Group of Munich, Germany unveiled a pedelec bicycle Oct. 13 that uses a fuel cell that generates electric power from hydrogen and oxygen taken from the surrounding air..
Vietnamese and US Businesses See Biggest Gains from TPP
Nearly 70 percent of businesses expect the Trans Pacific Partnership (TPP) trade pact will benefit their economies, with those in Vietnam, the United States, Chile and Singapore being most enthusiastic, according to a snap poll conducted by Edelman…
Puma Signs Pierre-Ambroise Bosse
Puma signed a new contract with rising track & field star, Pierre-Ambroise Bosse. The French Olympian…
Nike Targets $50 Billion by 2020
Nike Inc., at its first investor meeting in two years, set a growth target to reach sales of $50 billion by 2020. Nike expects its women’s business, running, the Jordan brand and e-commerce to drive the growth…
Saucony Appoints General Manager, Canada.
Saucony, a division of Wolverine Worldwide, named Martin Lebeau to the position of general manager, Saucony Canada. He formerly worked for Merrell…
Asics Sued by Former U.S. Retail License Partner
Asics America and its Japanese parent Asics Corp. was charged with deliberately withholding promised inventory and marketing support from 13 retail stores owned by a key U.S. licensee, imperiling the licensee's success, according to a lawsuit filed t
Hoka One One Moves to Goleta, CA
Hoka One One has relocated to the headquarters of its parent, Deckers Brands, in Goleta, CA, from Richmond, CA. A Deckers Brand spokesperson said the move was made to better align Hoka with the resources available through the larger Deckers family to furt
Nike Ranks as Top Teen Brand
Nike again ranked as the favorite apparel brand among teens, according to a new survey by investment bank Piper Jaffray…
Outdoor Voices Raises Another $7 Million in Equity Capital
Outdoor Voices has raised $7.0 million in a second institutional funding round led by General Catalyst Partners, reports Fashionista.com…
Report: Quiksilver May Merge with Billabong
Oaktree Capital Management LP is exploring merging Quiksilver Inc. with Billabong International Ltd., an investment banker told a judge overseeing Quiksilver's Chapter 11 bankruptcy proceeding Wednesday, according to a report by Bloomberg…
Sporting Goods Sales Rise in September
Sales of sporting goods/hobby/book/toy stores gained 6.4 percent to $7.08 billion in September, up from $6.65 billion, according to preliminary figures from the U.S. Dept. of Commerce census…
MEC Begins Selling Alpine Gear at Four Stores
Mountain Equipment Co-op (MEC) will begin selling alpine skiing and snowboarding gear today at four of its 18 stores across Canada for the first time in its 44-year history, according to a report by CTVNEWS.ca. Like its U.S. counterpart REI, Vancouver, B.
Butternut Basin Joins Snowsports Merchandising Corporation
Snowsports Merchandising Corporation (SMC), premier buying group of specialty ski and snowboard shops in the wintersports industry, announced Butternut Basin has joined the group…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal