Outdoor Voices, a direct-to-consumer active outdoor apparel company started in 2012, has raised $7.0 million in a second institutional funding round led by General Catalyst Partners, reports Fashionista.com.
Forerunner Ventures, Collaborative Fund and 14W. also participated in the round. General Catalyst and Collaborative Fund participated in Outdoor Voices’ $1 million seed funding round last April that was used to quintuple the company’s styles and expand its production and marketing efforts.
Founded in 2012 by Boulder, CO native Tyler Haney, Outdoor Voices is headquartered in SoHo in New York City and opened its first store in Austin, Texas in October, 2014. It derives most of its sales online, but will use proceeds from the new round to open more bricks-and-mortar stores, including a pop-up store in near its SoHo office.
Fasionista.com reports the brand will release a line of merino wool apparel for the holidays and is working on tennis, golf and swim collections for next summer.