USA Swimming Launches New Campaign

Ten industry partners, including USA Swimming, are collaborating on a summer-long campaign called SwimToday, led by five-time Olympian and 12-time medalist, Dara Torres. The lighthearted campaign proclaims swimming as “the funnest sport there is” and show

Horny Toad Rebrands as ‘ToadandCo’

Horny Toad, the 18-year-old outdoor lifestyle apparel brand will unveil its new brand name “Toad&Co” to the trade at the Outdoor Retailer Summer Market next month, followed by a fully integrated omni-channel consumer launch in February 2015…

Outsiders Ball Sponsors Finalized

The Outdoor Foundation confirmed the full roster of sponsors for the 2014 Outsiders Ball, which will be held in Salt Lake City on the eve of the Outdoor Retailer Summer Market…

Made in USA Certification Company Settles with FTC

A company that provides a “Made in USA” certification seal to marketers has agreed to settle Federal Trade Commission charges that it deceived consumers by allowing companies to use the seal without either independently verifying that those co

NSSF Announces Two Staff Additions

The National Shooting Sports Foundation (NSSF) has announced that it has appointed Jennifer L.S. Pearsall as director, public relations and Justin Morrissey as digital content specialist…

EBay Enterprise Comps Up 14 Percent in Second Quarter

EBay reported new stores and 14 percent comps growth drove up gross merchandise sales (GMV) at its Enterprise segment 15 percent to $940 million in the second quarter ended June 30, 2014. The segment runs e-commerce operations or four of North America&#03

VF’s Sports Brands’ Momentum Continues in Q2

VF Corp. reported better-than-expected quarterly profit as its Outdoor & Action Sports coalition racked up its third-straight quarter of double-digit growth. Sales in its Outdoor & Action Sports coalition rose 15.9 percent. The North Face was up 11 percen

Action Sports Firm Pacific Vector to Liquidate

Pacific Vector Holdings Inc., formerly known as Gatorz Inc., is liquidating its three subsidiaries – Ryderz Compound Inc., Reno Wilson Inc. (operating as Gatorz), and PVH DNA Inc. – through voluntary Chapter 7 bankruptcy petitions. The move was attribute