Nike again ranked first in Forbes ranking of the top ten most valuable sports brands in the business category. Nike had a value of $17.3 billion. Second was ESPN, valued at $15 billion; followed by Adidas, $7.1 billion; Sky Sports, $4.1 billion; Under Arm
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Bia Sport Hires OutsidePR as Agency of Record
Bia, the multisport GPS watch maker, has hired OutsidePR as its public relations agency. The brainchild of endurance athletes Cheryl Kellond and Sylvia Marino, Bia Sport is…
Dorel Industries Closes Debt Offering
Dorel Industries Inc. announced that it has closed its previously-announced bought-deal public offering of extendible convertible unsecured subordinated debentures due Nov. 30, 2019 in an aggregate principal amount of US$105 million. The debentures have b
Harrow Sports Joins National Foundation for Cancer Research Play4theCure Team
Play4theCure, the National Foundation for Cancer Research’s sports fundraising campaign, has partnered with sports apparel manufacturer Harrow Sports to empower athletes and coaches and raise money for cancer research…
NRF Forecasts 4.1 Percent Holiday Gain
After a turbulent start to 2014, the National Retail Federation announced it expects sales in November and December (excluding autos, gas and restaurant sales) to increase a healthy 4.1 percent to $616.9 billion, higher than 2013’s actual 3.1 percen
PwC Sees Holiday Spending Decline
Cautious spending and a spending divide that has bifurcated the American holiday shopper into two distinct segments, are two of the 10 big trends that are expected to drive the 2014 holiday shopping season, according to a new report, 2014 Holiday Outlook,
Plano Synergy Supports Breast Cancer Cause
Plano Synergy is joining in the movement to combat breast cancer and is taking an active role in bringing awareness to this all-too-common and detectable disease…
Taurus Holdings, Inc. Hires Rep Firm
Taurus Holdings, Inc. announced the addition of J. Harding Associates to their sales force for representation in the Western US…
Bia Sport Hires PR Agency
Bia Sport, a new manufacturer of a multi-sport watch designed with women in mind, has hired OutsidePR as its agency of record, effective immediately. ..
McFly Outdoors to Open Location in Bridgeport, WV
McFly Outdoors plans to open its third location in Bridgeport, WV in 2015. The new location will be in The Village at White Oaks, located off Jerry Dove Drive in Bridgeport…
Rack Room Raises More Than $600,000 to Help Children in Need
Rack Room Shoes raised $601,149 to provide children in need with new shoes for the school year. The funds support Shoes That Fit, a grassroots non-profit organization that provides shoes to at-risk students, identified through local school liaisons…
Foot Locker Awards $20,000 to Scholar Athletes
Foot Locker Foundation, Inc. announced that it will be awarding $20,000 college scholarships to 20 outstanding student athletes (totaling $400,000) through The Foot Locker Scholar Athletes Program for the fourth consecutive year. The program honors studen
Surf Industry Raises $100K During 30-Day StokesMe Campaign
StokesMe, the SIMA Humanitarian Fund’s 30-day fundraising campaign, came to a close at the end of September and raised an estimated $100,000 gross for 12 surf-related humanitarian organizations. Throughout the month multiple initiatives took place a
Hillsound Equipment Adds Reps
Hillsound Equipment has added Orno Group LLC as its newest sales agency. Partners Greg Danziger and Luisa Harkins will be representing the brand in the Rocky Mountain region covering Colorado, Wyoming, Utah, and New Mexico…
CustomWeather Issues Long Range Snow Forecast
CustomWeather released its U.S. Ski Outlook for Winter 2014-2015, highlighting the best regions for optimal skiing conditions this winter during the months of December 2014 –February 2015…
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