Abby Wambach Endorses Head Impact Sensor

Triax Technologies Inc has teamed with Abby Wambach, U.S. Women's National Team and all-time high-goal scorer known for her spectacular headers, to launch the SIM-P (Smart Impact Monitor) to support long-term player health and safety…

Sturm, Ruger Q3 Profits Tumble

Sturm, Ruger & Company, Inc. reported net earnings tumbled 76.3 percent to $6.78 million, or 34 cents a share. Revenues fell 42.5 percent to $98.3 million. The sales decline was attributed to the reduction in overall consumer demand as well as retailers b

Boot Barn Prices IPO

Boot Barn Holdings, a western apparel and footwear retailer with 158 stores in the US, raised $80 million in its initial public offering. The company offered 5 million shares at $16, the high end of its $14-$16 price range…

Sequoia Capital Invests in Strava

Strava, the social fitness app that has become popular in the road cycling community, has raised $18.5 million in a Series D funding round with help from Sequoia Capital, a venture capital fund whose more recent successes include Instagram, WhatsApp and S

Strava Raises $18.5 Million in Fresh Capital

Strava, the online network connecting the global community of athletes, has partnered with Sequoia and secured $18.5 million in financing. Existing investors Sigma West and Madrone Capital Partners also participated in the round. This funding will allow S

ATK Revisiting Plan to Spin Off Outdoor Sports Unit

Tuesday's spectacular explosion of a space rocket in Virginia could kill ATK's plans to spin off its Outdoor Sports segment to shareholders as a new, publicly traded company that would be called Vista Outdoor Inc. ATK reported Wednesday that sal

Skechers Launches NYC Marathon Marketing Campaign

Skechers Performance Division announced the release of a New York inspired advertising campaign and product line to celebrate the upcoming marathon in New York City on Nov. 2, 2014. The advertising campaign highlights the new spring 2015 GOrun 4 shoe and

MLS to Relaunch L.A. Club in 2017

Major League Soccer pulled the plug on its struggling Los Angeles franchise Chivas USA Monday and said it will announce a new ownership group Thursday, Oct. 30 that will field a new club beginning with the 2015 season. The news came a day after MLS releas

Crocs’ Q3 Earnings Slide on Charges

Crocs Inc. reported operating earnings tumbled 93.8 percent to $1.1 million from $17.9 million a year ago after restructuring and asset impairment charges. Revenues grew 4.8 percent to $302.4 million from $288.5 million with gains of 13 percent in Europe

Cotopaxi Names Marketing Director

Cotopaxi, the first-ever venture-backed company to launch as a Benefit Corporation, has named Allison Schwam as marketing director to further develop Cotopaxi’s marketing strategy and branding opportunities…