Ritchey Design Inc. has adopted a global Minimum Advertised Price (MAP) policy and said it will only sell to authorized distributors and retailers. The policy will be in effect as of Nov. 1, 2014.
Ritcheys MAP policy is designed to support our dealers and protect the perception of the brand as a high-end supplier, said COO John Frechette. Tom Ritchey spent 40 years building his company with the help of the IBD, and we continue to value that relationship.”
Ritcheys policy establishes Minimum Advertised Prices, which will be provided to dealers. As with other MAP policies, retailers are free to sell products at any price but they cannot advertise or promote Ritchey product at prices below what is stated in the MAP policy. Ritcheys MAP policy includes sales through Amazon and Ebay and the company stated that it will take an aggressive stance towards enforcing it, including the stoppage of sales to distributors or dealers in violation.
Ritchey is a high-end maker of frames, wheels and components based in Northern California and still owned and operated by framebuilding legend, mountain bike pioneer and product designer Tom Ritchey.
For questions relating to Ritcheys MAP policy or to obtain a Ritchey MAP price list contact US Sales Director Eric Brecheen at ebrecheen@ritcheylogic.com.
