Polartec will exhibit its latest fabric technologies at the German trade show Performance Days next week in Munich.
Performance Days, which is being held Nov. 4-5, showcases activewear innovations, trends, and new fabrics and materials for the worlds industry experts.
Polartecs participation in the show is driven by the brands growth in the athletic market.
“Polartec has worked closely with the world’s premier outdoor brands for decades, developing new fabric technologies with certain performance characteristics for them,” says Allison Spahr, Polartec VP of Global Design. “.
With the growth of athletic apparel and the premiumization of the
market, were seeing more and more athletic brands investing in premium
fabric technologies, so were dedicating more resources to cater to
them.”
“Some are using versions of technologies weve developed for the outdoor market or the military, and some are working with us to develop versions specifically suited to their needs,” Spahr continued. “Its all part of the growing demand for more functional apparel for daily attire.”
To see Polartecs latest technologies including Polartec Power Wool, Polartec Alpha, Polartec NeoShell, and recycling capabilities, please visit Booth 316 at Performance Days.
Since inventing modern synthetic fleece in 1981, the engineers at Polartec have continued to push the limits of fabric technology. Today, Polartec products range from advanced lightweight wicking fabric, to insulation and weather protection textiles and are utilized by leading apparel brands, the U.S. military and other global militaries, flame resistance, work wear, and contract upholstery markets.
