Dorel Industries Inc. will close its assembly and testing facility in Bedford, PA and layoff 100 employees as part of a global restructuring of its Recreational/Leisure segment announced Thursday morning. The segment owns the Cannondale, Schwinn, GT, Mon
Tag: Research
New Gander Mountain Store Coming To Chattanooga
Gander Mountain is expanding its network of outdoor specialty stores with a new location in Chattanooga, set to open in the fall of 2014…
Former REI Executive Tom Vogl Joins The Clymb as Chief Marketing Officer
The Clymb, the online retailer of outdoor and active lifestyle gear, apparel and adventure travel, is bolstering its executive team with the addition of chief marketing officer, Tom Vogl. Vogl brings years of experience in both tech and outdoor retail, wo
Under Armour Signs American Ballet Theatre Soloist Misty Copeland
Under Armour announced the addition of American Ballet Theatre soloist Misty Copeland to its talent roster. As part of the multi-year partnership, Copeland will be featured in Under Armour’s largest marketing campaign to-date for its women’s b
Republic Forge Partners with Driftwood Media
Republic Forge, a manufacturer of model 1911 pistols, has selected Driftwood Media Inc., to carry out its marketing and media relations efforts…
W.L. Gore Eliminates PFOA from DWR Supply Chain
W.L. Gore & Associates announced it has become one of the first makers of Durable Water Repellence (DWR) treatments such as Gore-Tex, to eliminate perfluorooctanoic acid (PFOA) from all raw materials used in the manufacturing of weatherproof functional fa
Brooks to Host PR Invitational in June
Brooks Running will again sponsor the Brooks PR Invitational, bringing the best high school runners to Seattle. The 2014 PR Invite will take place June 21 and, and this year, it’ll be outdoors at Renton Memorial Stadium…
Hillsound Welcomes Malaviarachch
Hillsound, a producer of winter traction equipment and gaiters for urban and outdoor enthusiasts, announced the addition of running athlete Pat Malaviarachchi to its ambassador program…
Bohning Archery Announces New Director of International Sales
Holly Henrickson, of Cadillac, Michigan has been named Director of International Sales for Bohning Archery…
ARK Defense Group Acquires Osprey Defense
ARK Defense Group announces the acquisition of Osprey Defense LLC, a manufacturer of a self-cleaning piston conversion kits for the AR15/M4/M16 platform…
Adidas Venture Fund Invests in Natural Fiber Company
Adidas Group's in-house venture capital fund has agreed to invest CAD$2.0 million in CRAiLAR Technologies Inc., a Canadian company that makes natural fiber in the form of flax, hemp and other bast fibers for use in textile and other applications…
RECALL: Red Wing Shoes Recalls Steel Toe Work Boots
About 105,000 pairs of Red Wing steel toe work boots in the United States and 9,000 in Canada are being recalled. The Consumer Product Safety Commission said the steel toe cap in the boots could fail to protect the wearer’s feet in an impact. No inj
Genesis Pattern Technologies Partners with Trademarketing Resources for KLOAK Licensing
Genesis Pattern Technologies, LLC announced that Trademarketing Resources, Inc. has been retained to assist in licensing GPT products…
Nuun Welcomes Kevin Rutherford as CEO
Nuun appointed Kevin Rutherford as CEO. Rutherford will replace Mason Reay, who is stepping down. Rutherford will lead all brand strategy, marketing, sales and product development efforts at the company, which makes hydration electrolyte tablets for sport
Gibbons Slacklines USA Names VP of Sales
Gibbon Slacklines USA has hired Derick Cole as the new vice president of sales. Cole is leading the sales efforts in all channels including retail, event sponsorship, park design and installation…
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