Crocs, Inc. appointed Ian Bickley, president of Coach's International Group, to its board of directors. Longest-standing director, Ray Croghan, is retiring…
Tag: People
K-Swiss Announces Curriculum For Diplo Led Campaign
K-Swiss announced the curriculum for its recently unveiled inspirational campaign “The Board,” led by renowned DJ, producer and entrepreneur Diplo…
AAI Signs Olympic Gymnast as Brand Ambassador
American Athletic, Inc. has signed a multi-year endorsement deal with Olympic gymnast Sam Mikulak…
White Sierra Hires New E-Commerce Coordinator
White Sierra hired Ms. Erin Kizorek as e-commerce coordinator for White Sierra, effective immediately…
Super.Natural Adds Four U.S. Sales Agencies
Super.Natural has added four new sales agencies to its U.S. sales team and now has representation in the Northwest, Southeast, Mid Atlantic, and Northeast regions…
Rising Consumer Confidence Fuels Strong Q1 at Pou Sheng
Pou Sheng International (Holdings) Limited, the largest distributor of international branded athletic apparel and footwear in the People's Republic of China, reported net sales increased 23.9 percent for the first quarter ended March 31…
Report: Amazon Acquires Shoefitr
Two separate sources reported that Amazon has acquired Shoefitr, a startup that makes fit data from dozens of athletic and outdoor footwear brands available to online retailers to help them reduce costly returns…
RxSorbo Has Successful Publicity Campaign
The walking shoe insole company RxSorbo launched a highly successful online campaign last quarter…
Patagonia Promotes Williams to Chief Product Officer
Patagonia CEO Rose Marcario announced the promotion of Lisa Williams to chief product officer…
Adidas Outdoor Ups Support for Mountain Guides
Adidas Outdoor has been named the Official Approach Shoe Sponsor for the American Mountain Guides Instructor Team in 2015 and will provide its Terrex Scope and Terrex Scope GTX to 50 guides…
Utah Apparel Startup Raises Expansion Capital
Discrete has secured an investment from HyperActive Capital that will enable the Utah-based outdoor and active lifestyle brand to scale operations…
Gaiam to Help Bring Yoga to At-Risk Youth and Vets
Gaiam Inc. partnered with the Give Back Yoga Foundation, which makes yoga available to at-risk youth, veterans with PTSD and others who otherwise can not afford to cultivate a regular practice…
Rykä to Sponsor 2015 SCW Mania
Rykä, the women-only sport brand owned by Brown Shoe Co., will serve as the exclusive footwear sponsor of the 2015 SCW MANIA Fitness PRO Conventions…
SportsOneSource Releases Specialty Sportsman Brand Strength Report
Compiled and presented by the SportsOneSource Market Research team, The Sportsman’s Brand Strength Report surveyed 2,509 Sportsman's category consumers providing information on awareness levels, recent purchases and intent to purchase for 119 c
Vibram Announces Warrior Dash Details
Vibram FiveFingers announced the details of its continued long-term partnership with Warrior Dash, a leading obstacle race series, for 2015…
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