White Sierra hired Ms. Erin Kizorek as e-commerce coordinator for White Sierra, effective immediately.

With a deep and diverse background in marketing and sales, Kizorek will manage White Sierra’s new e-commerce capabilities. Kizorek’s responsibilities include: managing the launch of White Sierra’s new e-commerce site, helping to create and integrate compelling  content for White Sierra’s website, merchandising and selling product through the site, and providing outstanding customer service.

“Kizorek has an established track record of managing corporate and marketing operations and proven ability to meet challenges and multiple deadlines in a high­volume environment, with a natural talent for growing revenue. She’s ideal for our e-commerce position,” said Chris Elkins, Executive Vice President of Sales and Operations at White Sierra. “We know she will be a great asset to our team.

“I am honored to be joining the White Sierra team and I am excited to be creating a better shopping experience for all of our customers and consumers,” said Kizorek. “White Sierra is a brand of opportunity, built on creating affordable, outdoor apparel for real people.  Our goals are to build customer relationships while establishing the White Sierra brand as the leader in outdoor apparel for true everyday use.”