Super.Natural has added four new sales agencies to its U.S. sales team and now has representation in the Northwest, Southeast, Mid Atlantic, and Northeast regions. The new representation is in addition to Super.Natural’s existing rep forces in the Rocky Mountain, and Midwest regions.
Linda Morton and Associates will be taking over the Northwest region including Oregon, Washington, Idaho, Montana, and Alaska and currently represent numerous outdoor brands including Carve Designs, Overland Equipment, Chums Outdoor Accessories and Beyond Coastal. The Uber Group has joined the Super.Natural team to cover the Southeast region with representation in West Virginia, Kentucky, Tennessee, North Carolina, South Carolina, Georgia, Arkansas, Mississippi, Louisiana, Florida, and Oklahoma. The group represents iconic brands such as Arcteryx, Salomon, Suunto, Lole, and Mountain Khakis. Keith Whitmore of Allen Whitmore Sports Group will be handling the Mid Atlantic region, including Virginia, Delaware, New York, and New Jersey and currently represents Kuhl, Teva and Optic Never. Hampton Synnott of Evolution Outdoor Sales will be covering Maine, New Hampshire, Massachusetts, Connecticut, Vermont, and Rhode Island and presently represents Lole, Mammut, Lilypond and Rossignol.
“We’re excited to be working with some of the most successful and well known sales teams in the industry,” said Super.Natural US Sales Director Troy Ballard. “These reps understand and are excited that Super.Natural is pioneering a 100% Fusion Category in the marketplace. They are as passionate as we are about this new revolution in technical apparel. We look forward to watching the Fusion Category grow and the retailer and consumer satisfaction that will result.”
The notable ramp up of its sales rep force is a product of Super.Natural’s impressive North American growth since entering the market last fall. Super.Natural’s four-season, multi-use line has taken hold throughout the country and across multiple categories, elevating it to the upper echelon of high performance apparel.

Super.Natural combines the benefits of natural fibers with the cutting edge technology of engineered fibers to create contemporary performance apparel that provides an innovative experience in performance and design for the active lifestyle consumer.  Super.Natural is a subsidiary of Shanghai Challenge Textile Co., Ltd., a bluesign certified company, engaging in transparent and responsible practices.