Stage Stores, Inc.
reported that its total sales for
the five week March period ended April 3, 2010 increased 12.0% to
million from $125 million a year ago. Comparable store sales increased 8.6% this year versus a
decrease of 15.0% last year.

The department store operator stated that its accessories, children’s, cosmetics, dresses,

footwear, junior’s and petites categories had double-digit
store sales gains. With regard to region of the country, all
achieved comparable store sales increases, with the Southeast and
Atlantic regions posting double-digit gains.

                   SALES SUMMARY
Comparable Store Sales Trend Total Sales
% Increase (Decrease) ($ in Millions)
Fiscal Period 2010 2009 2010 2009
February (3.9)% (8.6)% $99 $101
March 8.6 (15.0) 140 125
1st Qtr-To-Date 3.0 (12.2) 239 226

Andy Hall, President and Chief Executive Officer, commented, “As
expected, March sales benefitted from the Easter calendar shift.
weather, particularly in the final week of the month, and
customer response to our spring merchandise also helped drive
sales. We
continue to project that comparable store sales in April will be
mid single digits reflecting the negative impact of the Easter

Store Activity

The company opened 12 new stores during March, all of which were opened
under the Goody’s name. New Goody’s stores were opened in
Union City and Sweetwater, TN; Jacksonville, IL; Henderson, KY;
and Linton, IN; Rincon, GA; Oxford, AL; Fort Smith, AR; Junction
KS; and South Boston, VA. The Company expects to open an
additional 6
new stores during April.

Stage Stores operates 770 stores under the five names of Bealls,
Palais Royal, Peebles and Stage.