Spyder Active Sports has appointed Akimbo Communications to oversee the company's media relations and social media campaigns.
Akimbo will collaborate with the brand to promote Spyder's strong roots and new innovations in product, team athletes, resort partnerships, sponsorships, and community involvement.
Kate Gaeir, principal and owner of Akimbo Communications, has over a decade of experience in the snowsports and sporting goods industries through in-house marketing positions at adidas Golf and Helly Hansen, as well as serving as public relations account manager in recent years for
Holden, Cappel, Helly Hansen, Adio Footwear, Planet Earth Outerwear, and other action sport apparel brands at the Seattle-based PR firm, Hayter Communications.�
