Trek to Launch Own WorldTour Team in 2014
Trek Bicycle has reached an agreement with Leopard SA to acquire its WorldTour racing license to create a new pro cycling team debuting in 2014. While it has been a named sponsor since the team's inception in 2010, ownership will enable Trek to creat
Shimano to Invest $36 Million in Philippines Bike Components Factory
Shimano’s subsidiary in Singapore is investing approximately $36 million to build a bicycle components factory in the Philippines to better serve the emerging market, the company announced…
Boa Technology Deepens Its Support of Triathlon
Boa Technology Inc., which has recently launched triathlon-specific footwear with partner brands Zoot and Specialized, is sponsoring nine triathlons in 2013, including the Ironman 70.3 race in Boulder, Colorado, on August 4, and the Ironman World Champion
Adidas Canada Partners with Canadian Olympic Team
Adidas Canada and the Canadian Olympic Team announced a four-year partnership agreement making Adidas the official high performance apparel and footwear supplier for the Canadian Olympic Team. Previously, Hudson’s Bay Company was the lone provider f
Headsweats to Sponsor Tour de France Segments
Headsweats will be the exclusive sponsor of NBC Sports Network’s “Ask Bobke” segment during Tour de France coverage for the third consecutive year…
President of Cycling Sports Group Resigns
Jeff McGuane has stepped down as global president of Cycling Sports Group (CSG), which sells the Cannondale, GT, Mongoose and some Schwinn bicycles to independent bicycle dealers…
Sanuk Ambassador Opens Indoor Rock Climbing Gym
Sanuk, a division of Deckers Outdoor Corporation, celebrated the grand opening of Sender One Climbing, the first-ever indoor rock climbing gym owned and designed by Sanuk ambassador and world-renowned rock climber, Chris Sharma…
Arc’Teryx Second Annual Alpine Arc’Ademy Draws 300 From Across Europe
Over 300 participants from over 19 different countries took part in various clinics throughout the three-day period, June 14-16. After a good start in 2012 with roughly 70 students, the second Alpine Arc’Ademy has become an internationally renowned
Outdoor Research Extends Rep’s Territory into South Central States
Outdoor Research has extended the sales region of its rep agency Great Plains Mountain Stuff to include the South Central states of the U.S., including: Texas, Oklahoma, Louisiana, Arkansas, Kansas and Missouri…
Icebreaker Names Quain to Head Retail Store Expansion
Icebreaker has hired Cathy Quain as its first global vice president of retail, where she is responsible for strategically developing and directing Icebreaker’s global retail business strategy, with an emphasis on growing the brand’s own retail
Jack Johnson to Headline Life is Good Festival
Life is Good announced Jack Johnson, Daryl Hall & John Oates and YO GABBA GABBA! will headline the 2013 Life is good Festival on Sept. 21-22 at Prowse Farm in Canton, Mass. More than 30,000 fundraisers are expected to come together…
Cushe Partners with Hoffman California Fabrics on Surf Collection
Cushe Footwear, a brand owned by Wolverine World Wide, has paired up with the legendary Hoffman California Fabrics to create an exclusive collection of surf style footwear for Spring/Summer 2014…
Pro-Tec Athletics Signs Ultra Trail Running Champion
Pro-Tec Athletics announced the addition of Ultra Trail Running Champion, Krissy Moehl to the Pro-Tec team of professional athletes…
SIA Reveals Summer Snowdown Line Up
SnowSports Industries America (SIA) named the 20 brands it will showcase to New York-based media at its seventh annual SIA Summer Snowdown on July 17, 2013…
Gibbon Slacklines Product Honored by Creative Child Magazine
Gibbon Slacklines Funline has been awarded the 2013 Kids Product of the Year Award in the outdoor adventure play category by Creative Child Magazine, a national publication that provides parents with the leading and latest information on how to nurture th
